Bursting with kaleidoscopic colours, the Louis Vuitton spring 2025 men’s collection found its footing in the enigmatic phenomenon of synaesthesia. A rare sensory condition that causes an overlap in the senses, one who has it might be able to taste and smell colours for example or perhaps see smells and flavours. For men’s creative director Pharrell Williams, it’s the ability to hear colours as musical notes.
Springboarding off of this sensation, Williams’ created a collection that sought to translate music into both colour and silhouette across bomber jackets, rain coats, trousers, Bermuda shorts, slouchy suiting and short-sleeved shirts whose style slots in somewhere between preppiness and streetwear. A hypnotic, watercolour rain mac was a particular standout. Bedecked all over with LV’s monograms, the weather-proof jacket was styled with knee-length camel shorts, chunky skate trainers, a black bucket hat and a miniature chartreuse duffel bag. The final jacket in the offering was another great number. Cut like a car coat from this almost pixelated, multi-hued material with bold LV logos on front-facing pockets, it’s paired with dapper monogram shorts and a simple, button-up shirt.
Williams’ synaesthetic approach infused the collection with an electrifying harmony between music and fashion, capturing the energy of a song brought to life. With this offering, Williams reaffirmed his vision for Louis Vuitton: one where creativity knows no boundaries, and fashion becomes a multi-sensory experience.
Photography courtesy of Louis Vuitton.
