A Thursday morning feast for your eyeballs courtesy of Louis Vuitton’s very first fragrance campaign. Ooh la la. Photographed by the wonderful Patrick Demarchelier (“We have Patrick!”) it apparently captures “radiant, contemporary femininity and renders it sublime.” And doesn’t it just. Our ingenue here is French actress and all round beautiful lady Lea Seydoux, who here frolicks elegantly beneath a waterfall and manages to match a flower with her lippy. Isn’t she clever? Sort of like a classy version of that Herbal Essences ad. Apparently, as the notes tell us, said waterfall is located in South Africa, to which we logically turned to our own resident South African, Mr Garth Spencer. He wasn’t particularly helpful (“my parents might live near there”), but we are now left with a slightly traumatising image of a half-naked young Garth frolicking in the water. “At a glance, one can almost feel the softness of her skin and the dampness of her hair. Her beauty, as radiant as her emotional power, is of astounding simplicity,” says the press release, not about Garth, but Lea because well, isn’t she a beauty? The campaign represents one of the seven fragrances that make up LV’s debut perfume created by Master Perfumer Jacques Belletrud. This one is Rose Des Vents, the others being Turbulences, Dans la Peau, Apogée, Contre Moi, Matière Noire and Mille Feux. Expect more images to emerge over the coming days. Back to Lea: “Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion. I am very honored to embody this universe.”
Photographer: Patrick Demarchelier
Hair: Damien Boissinot
Stylist: Marie-Amélie Sauvé
Makeup: Christelle Cocquet
