October 2, 2024 |
The SS25 Lacoste show paid homage to the brand’s athletic heritage, drawing inspiration from 1920s archival images of founder René Lacoste and updating garments with a certain, balmy nights on the beach feel.
Creative director Pelagia Kolotouros sought to strike a balance between formal and casual clothing here, allowing for a seamless transition from a day spent on serving drop shots on the court to an evening rendezvous on the sandy shores of Saint-Tropez. So, she created a straight set of breezy, feminine ensembles (for a co-ed cast that walked a white sand runway) filled with traditional pleats, lace trims and blown-up prints.
A highlight was the updated iterations of Lacoste’s 1920s and 1930s-era romper bathing suits, which she layered beneath high-waisted shorts, adding cut-outs to flash the ribs and introducing a sultry twist.
To echo that relaxed summer vibe, Kolotouros incorporated satin textures, lace embroideries and silicon trims to versatile pieces, whilst layering neutral espresso hues with rich colours like yellow and green. Elsewhere bouclé jacquards and delicate knits detailed with lace trims were paired with track suits and airy shirts featuring croc prints.
Lacoste’s traditional polo shirts were fashioned into T-shirts and evening dresses, while men’s sportswear was fashioned around the brand’s emblematic blazer, tailored here with a softer shoulder.
Kolotouros also aced the accessories, detailing bags with palpable side panels made from tennis netting and shaping them like pleated tennis skirts. Leisurely and liberating, it’s safe to say Pelagia Kolotouros is holding court at Lacoste.
Photography courtesy of Lacoste.
