Photographing Jamaica’s New Creative Generation

When tasked to create a fashion story based around the theme of healing for the new issue of 10 Magazine, New York-based stylist, Mecca James-Williams, instantly thought of Jamaica. “I wanted to honour the place that has helped me heal and mend so many parts of myself,” says James-Williams. “I humbly approached this lens with the opportunity to elevate and spotlight individuals, artists, models, and the special people of this country.”

Working with one of her “favourite creative partners”, photographer Destinee Condison, James-Williams journeyed across the island, capturing the young talents who exemplify the future of the nation. From CFDA-nominated designer Moya Annece and record company owner Sankofa Sessions, through to Olympic gold medallist Shelly-Ann Fraser-Pryce, these images symbolise the joy of the island’s new creative generation.

CARLEENE SAMUELS: TALENT MANAGER, PRODUCER, CREATIVE CONSULTANT, MOTHER OF ZURI MARLEY
Carleene wears earrings by SERENDIPITOUS PROJECT JEWELRY, jacket and skirt by GUCCI, top by DIOTIMA, shoes by WANDLER

MOYA ANNECE: JAMAICAN (CFDA NOMINEE), BAG DESIGNER AND CREATIVE DIRECTOR
Moya wears jacket and trousers by ALEXANDER MCQUEEN, bag by ASHYA, shoes by ADIDAS X WALES BONNER

VAL HAUGHTON AND LINCIA HAUGHTON: MODELS AND SIBLINGS
Val wears top by JW ANDERSON, trousers by PRABAL GURUNG; Lincia wears earrings by SAINT LAURENT BY ANTHONY VACCARELLO, top and shorts by DSQUARED2

ISET SANKOFA: PRODUCER AND DJ, SANKOFA SESSIONS, RECORD COMPANY OWNER
Iset wears earrings and ring by DINOSAUR DESIGNS, dress by PROENZA SCHOULER

JONATHAN FARR: FARMER AND SURFER
Jonathan wears top by JACQUEMUS, jacket and shorts by AHLUWALIA

JONATHAN FARR: FARMER AND SURFER
Jonathan wears top by JACQUEMUS, jacket and shorts by AHLUWALIA

SHELLY-ANN FRASER-PRYCE: OLYMPIC GOLD MEDALLIST AND FORMER FASTEST FEMALE RUNNER IN THE WORLD
Shelly-Ann wears dress by Theophilio, shoes by Nike

SEVANA: SINGER AND MUSICIAN
Sevana wears earrings by EDAS, dress and swimsuit by LOUISA BALLOU

from left: ANNA-LISA GUTHRIE, AFE ABENI, REBECCA ‘BECX’ WILLIAMS, JOSHUA SOLAS
from KINGSTON CREATIVE – A NEW WAVE GENERATION OF MAKERS IN KINGSTON
from left: Anna-Lisa wears dress by DIOTIMA, shoes by TIBI; Afe wears hat by EDAS, shirt by WALES BONNER, top and shoes ADIDAS X WALES BONNER, trousers by NICHOLAS DALEY; Rebecca wears dress by AREA, shoes by ADIDAS X WALES BONNER; Joshua wears sunglasses, cape and trousers by LOUIS VUITTON, shoes by CLARKS

RONNIE ELMHIRST: WRITER AND OWNER OF EAST WINDS COVE
Ronnie wears sunglasses, tie, top and skirt by PETER DO, shoes by MANOLO BLAHNIK

SEVANA: SINGER AND MUSICIAN
Sevana wears earrings by EDAS, coat by BRANDON BLACKWOOD, bikini by SAMANTHA BLACK

DESTINEE CONDISON AND MOJIBA ASÉ: PHOTOGRAPHER AND HER MOTHER
from left: Mojiba wears dress by ISSEY MIYAKE; Destinee wears earrings and top by EMPORIO ARMANI, bikini top by DOS SWIM, bikini bottoms by GCDS, bracelets by DINOSAUR DESIGNS

Top image: SANITA AND DEAUNDRA GRANT: NEW FACES OF SAINT MODELS, from left: Deaundra wears sunglasses by JACQUEMUS, earrings and catsuit by SAINT LAURENT BY ANTHONY VACCARELLO; Sanita wears hat and catsuit by THEOPHILIO, earrings by JENNIFER FISHER, bikini by SAMANTHA BLACK, belt by BRANDON BLACKWOOD. Taken from Issue 68 of 10 Magazine – FUTURE, BALANCE, HEALING – out NOW. Order your copy here.

@meccajw

BRING ME JOY

Photographer DESTINEE CONDISON
Fashion Editor MECCA JAMES-WILLIAMS
Talent CARLEENE SAMUELS, DESTINEE CONDISON, MOJIA ASÉ, ISET SANKOFA, JONATHAN FARR, ANNA-LISA GUTHRIE,
AFE ABENI, REBECCA ‘BECX’ WILLIAMS, JOSHUA SOLAS, RONNIE ELMHIRST, MOYA ANNECE, DEAUNDRA GRANT

and SANITA at Saint Models, SEVANA, SHELLY-ANN FRASER-PRYCE, VAL HAUGHTON and LINCIA HAUGHTON
Photographer’s assistant ALESSIO KEILTY
Fashion assistant RYAN GALE, LEILA JEAN and TIERNEY LOWERY
Production LEILA JEAN
Production assistants SAIDI MOSELEY and KAI-YANEEKE TAPPER
Thanks to KINGSTON DUB CLUB, SAINT MODELS, DJUVII ARMSTRONG, ALEXANDRA MEAZA and JAVON FRANCIS

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