Although we cringe (heavily) at the word “influencer” (sigh) we can’t deny the impact Kim Kardashian West has had on the world. Well, the western world. She did break the internet with her ass. Anyway. Apparently the CFDA can’t deny her ‘influence’ either, and have just announced that Kim will win the Influencer Award at the 2018 CFDA Fashion Awards. We do love KKW, especially our Editrix-in-Chief who is her not-so-secret number one fan. There has been no such award previously given or won and so Kim will be the first recipient. A good start. “Kim is the most important and powerful influencer in the world. Her reach extends far beyond her own brands,” CFDA Board Member Tommy Hilfiger said. “Every time she wears, posts or talks about a fashion brand, there is an immediate and significant increase in both awareness and sales.” She’s got the power. We won’t go into all the millions of followers and billion dollar entrepreneurial endeavours Kim has successfully conquered because it’s common knowledge now – and perhaps that’s why she is the perfect person to receive this award. Her consistent, unwavering world domination is impressive. Congratulations Kim for winning the game. The CFDA Fashion Awards will take place on June 4. The countdown is on.
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