December 11, 2024 |
Season’s greetings! As our favourite brands begin to release their holiday collections and campaigns, here is a roundup of Ten Tower’s festive favourites.
Zegna
If anyone knows how to class up the holidays, it’s Zegna. Releasing a snow-dusted campaign starring esteemed global ambassadors Mads Mikkelsen and Wu Lei, the offering celebrates the luxurious allure of nature. Showcasing how beauty can be found in disconnecting from the fast-paced hubbub of busy city life, signature pieces made from Zegna’s go-to Oasi Cashmere shine in their elegance against the backdrop of impressive mountains and trees. Hitting Zegna’s key message of timeless sophistication, it’s sure to resonate with its valued customers who appreciate the brand’s commitment to this mantra. Bella Koopman
Miu Miu
Emma Louise Corrin fits being the face of Miu Miu like a sleek leather glove. Starring in the brand’s holiday campaign, shot by photographer Lengua and styled by Lotta Volkova, the images have both contemporary tone and antique inspirations, with Corrin’s muted complexion and glistening blue peepers mirroring the subject of a vintage, festive postcard. Featuring some of the brand’s most beloved bags – the Arcadie, Aventure, Penny and Wander – alongside the brand’s recognisably sharp, preppy outfits, Miu Miu topping Lyst’s Index of the hottest brands in the world makes total sense. BK
Photography by Edward Quarmby
DKNY
DKNY is here to spread the holiday joy. Capturing the liveliness of the festive season, the longstanding label turns to its homestead as the backdrop for its bright and celebratory holiday campaign. Emphasising the city-ready glamour that DKNY stands for, it’s the perfect calling card for any urbanites looking for a way to upgrade their winter wardrobe. BK
Prada
Kelvin Harrison Jr., Maya Hawk, Karina and Louis Patridge are all sitting around a table. No, it’s not your dream dinner party – it’s the Prada holiday campaign. Aptly titled The Dinner Guests, the assortment of Prada ambassadors are photographed perching around a festive spread, the table adorned with seasonal decor, fine china and Marchesi 1824 confections. Shot by Willy Vanderperre, the imagery combines elements of modernity with traditional comforts, and an emphasis on the high-end craftsmanship that provides the foundation for Prada’s past, present and future. BK
Photography by Willy Vanderperre
Versace
The Versace Christmas gift edit is a quintessential example of the chic and timeless qualities that Versace is renowned for. The campaign places Aespa front-woman NingNing centre stage, as she poses with a variety of Medusa-bedecked bags slung over her arm and the house’s hottest holiday garb wrapped around her figure. Jules Cutajar
Alexander McQueen
Move over tinsel! McQueen’s new gift selection promises all the glitz and glamour you need to get you through the holiday season. Shimmering metallic leathers adorn footwear and accessories – think glittering Flare platforms with a polished T-bar anklet, baroque gold Brogue Chelsea Boots and a silver T-Bar Sling bag that will rival anything Santa and his elves can conjure. Plus, an embroidered pattern takes centre-stage on a bedazzled clutch in what amounts to a Gatsby-esque take on historical portraiture. Some items come in very wintery burgundy and orange hues, promising to carry you from Christmas Eve to a Sunday roast and back under the covers for a cup of hot cocoa. Joshua Beutum
Church’s
It’s a snowy Christmas morning at St. Giles House and a mischievous spirit is unfurling itself in the vast dining room. No, it’s not Santa. Nor Rudolf raising the roof. It’s a group of very suave looking heirs and heiresses throwing caution to the wind in a moment of Christmas mirth. Oh my, they’re dancing on the table! That’s the premise that underpins Church’s new holiday campaign, shot in the ancestral seat of the 12th Earl of Shaftesbury. Here, patent leather and velvet crown loafers stomp on white tablecloths in what can only be described as a festive boogy that’s equal parts Saltburn and Downton Abbey. Cheers! JB
Valentino
Entitled Valentino Avant Les Débuts, Valentino’s holiday campaign is an ode to glowing lights, festive memories and having a good ol’ party. Creative directed by Alessandro Michele, styled by Jonathan Kaye and lensed by Glen Luchford, the offering is ushering Christmas party season in with a warm elegance and splash of fun, using Michele’s signature maximalist flair to set the tone. BK
Fendi
Fendi’s holiday collection is a double threat, celebrating not only the festive season but also the house’s upcoming centenary in 2025. Spanning womenswear and menswear, the collection finds its foundation in a blend of practicality and tradition. With utilitarian detailing, the use of tartan throughout – conceived alongside Scottish producer Prickly Thistle – represents Fendi’s Italo-Brit heritage, whilst metallic colourways are splashed across the womenswear offering for a playful and vibrant feel. Suave silhouettes and relaxed fits assert an element of contemporary cool, making these pieces the perfect addition to a fash-conscious Christmas wardrobe. BK
Loewe
This season, Jonathan Anderson’s Loewe has opted for a joyful campaign that focuses on the brand’s meticulous craftsmanship and unwavering creativity. Platforming pieces created in collaboration with Kyoto-based ceramic artist Suna Fujita, the collection features a series of charming creatures from various dreamlike landscapes, all launching in stores and online on November 14 – perfect stocking stuffers! BK
Givenchy
The holiday’s are a time for fun amongst family and friends; think board games by the fireplace under flickering candle light, a cup of mulled wine in hand. This is the mood Givenchy evokes in its 2024 holiday campaign. Lensed by photographer and director Mark Kean, key fashion collection pieces are spotlighted by models who engage in joyous game play ahead of the holiday. Emily Phillips
Dolce & Gabbana
Kicking off the holiday season with a NYE ready capsule collection, Dolce and Gabbana‘s latest campaign centres around a glamour girl as she’s done up and photographed by a team sporting all black. Lensed by Gordon Von Steiner, the starlet, on the other hand, wears an opulent golden gown with the gloriously gilded Sicily bag to match. She’s ready to party her way into 2025. EP
Burberry
For Burberry, home is certainly where the heart is. The London label’s festive offering spotlights three portraits of couples, friends and families decked out in their finest nova check scarves, umbrellas and trenches for its Wrapped in Burberry campaign. Taking to the streets of London’s Bloomsbury to capture the collection, the star-studded cast features co-stars of the TV series Rivals David Tennant and Alex Hassell, Nigerian-born artist Slawn and his family, and Nebraska-based couple Drs. Herschel and Lilly Stoller. Available in all Burberry stores, celebrate this season with your loved ones – whilst wrapped in Burberry! Freya Goodchild-Bridge
Giorgio Armani
Giorgio Armani has released its new Neve collection with a snow-dusted campaign. Featuring seasonal hues of pearly whites and deep navy, the offering – which spans both womenswear and menswear – includes pieces such as coats, helmets, visors, skis and snowboards, perfect for any mountainous holiday. Accompanying the release is an initiative spanning select Giorgio Armani boutiques worldwide, whereby windows will feature sculptural white walls inspired by arctic landscapes. In St Moritz, the concept will extend into the interior of the store. BK
Louis Vuitton
Move over Mary Poppins. Grow up Peter Pan! This holiday season, it’s Louis Vuitton that’s here to whisk you away to a dreamy new universe with its latest campaign set on an enchanted carrousel ride. Hop on a bejewelled carnival horse and be swept up on an adventure through snow-capped mountains, a fanciful cloudscape, city skylines and an array of other locations that nod to the luxury fashion house’s reputation as a staple in the travel industry. But anyone can join in on the adventure, with a series of interactive carrousels placed in the real world at locations across Macau, Shanghai, Japan, and France! All aboard! JB
Balenciaga
Informed by vintage magazine adverts where products became the focal point of an image, the Balenciaga 2024 gift campaign captures the house’s hero accessories in all their singular glory. These include Le City Bag, the Rodeo Bag and the House’s signature Hourglass Bag alongside sunglasses, 3XL chunky trainers, chain necklaces, velveteen hair bows and more. To complete the offering, there’s a festive snow globe that houses a miniature Eiffel Tower up for grabs; great for an evening spent under the firelight with the family. Happy Holidays! EP
Thom Browne
It’s Christmas and all through London, the pubs are full of finance bros and corporate girlies rejoicing in a much-needed break from the office. Nothing could make us think of florescent lights, swivel chairs and grey walls – there’s simply no holiday spirit in that, right? Well, Thom Browne says differently. In a campaign for the New York brand’s holiday collection, the office takes centre stage – a train bursts through the hallways toting leather bag charms shaped like Browne’s Dachshund, Hector; aviators made in Japan sit in a snow-filled reception; a soft camel hair trench coat counts down to midnight on a very corporate looking clockface. Perhaps, a corporate Christmas is exactly what’s in store for us this season. Discover the collection here.
Brunello Cuccinelli
The Lady of Hounds, the Concierge and The Charming Twins gather among a whimsical cast for a grand Christmas ball in a palatial hotel. No, this isn’t a Wes Anderson film. It’s Brunello Cuccinelli’s newest holiday campaign, which sees a collection of chic (if a little odd) characters preparing for the yuletide season. Gifts literally pile to the ceiling, tiers of a snow-white cake are iced in the kitchens, and guests don their most glamourous outfits for a festive gala that makes us crave a glass of champaign and a piece from the Italian luxury house’s holiday collection. How about a cashmere beanie? Browse here.
Matty Bovan
This season, Matty Bovan and his weird and wonderful eponymous brand unveils its holiday-themed offering. Peppering the collection are accessories and garments made from deadstock yarns from Bovan’s homestead of Yorkshire, ranging from trippy tree ornaments to sequin-covered jumpers (with of course lashings of tinsel and embellishments). It’s sure to be the perfect fit for your carbon-conscious wardrobe. IP
Dior
An exquisite, underwater dream, conceived by Italian visual artist Pietro Ruffo, is the setting for Dior’s holiday campaign, shot by Agnes Lloyd-Platt. Doused in glorious golden light, the campaign celebrates the magic of the festive period with this glittering, multimedia rollout. Accompanying the campaign is the release of a selection of pieces celebrating the magic of winter, with garments sporting prints inspired by Maria Grazia Chiuri’s cruise 2025 collection. Watch the full video here. BK
Gucci
It’s a holly-jolly Gucci Christmas! The luxury Italian house has started to roll out it’s holiday campaign – a four chapter extravaganza which releases its first installment today. Envisioned by creative director Sabato De Sarno, the campaign, entitled Gucci Gift Giving, centers around themes of togetherness, community and making meaningful memories. The first chapter, set at The Savoy Hotel, stars Jessica Chastain and Kendall Jenner, whereas the latter chapters feature celebs like Ms Tina Knowles, Solange Knowles and Dakota Johnson. It’s set to be a star-studded feast of festive fun. Discover more here. BK
Guess Originals
This Christmas, Guess Originals isn’t inviting you to dinner or an evening cocktail, it’s inviting you to a festive picnic. For its 2024 holiday campaign, the brand dresses Brazilian born model Giovanna Ramos and musical creative Jerry Jahova in its winter-ready hero products and places them on chequered blankets or kitchen floors surrounded by a tangle of situational objects – think pillows, snacks, stereos, record players, sledge hammers and more. Shot by Neri, the rising talents lay on the floor sporting fur denim coats, washed bomber jackets and key layering pieces such as the full zip jumper. Standout pieces include a distressed leather bomber, a jacquard sweater hoodie and a fur suede zip jacket which makes its debut in a cropped, boxy silhouette. What are you bringing to the picnic?
Dover Street Market Paris
Dover Street Market is celebrating Christmas its own way, launching its first digital campaign centring around the best gifts its brands have on offer this holiday season. With offerings from Charles Jeffrey Loverboy, Bottega Veneta and of course, Comme des Garçons, the campaign was imagined by Dover Street Market Paris and shot by Crista Leonard. It shows an array of perfumes, winter accessories and alternative gifts that represent DSM’s unconventional ethos. Entitled Life Is To Live, Love Is To Give, discover more of the holiday campaign here. BK
Top Image: photography courtesy of Gucci.
