January 28, 2025 |
The Chinese Lunar New Year has arrived, and the fashion world is embracing the Year of the Snake with an array of dazzling new, serpent-inspired collections. Celebrated for its elegance, wisdom, and transformative energy, the snake becomes 2025’s ultimate design muse, inspiring bold and captivating creations from our favourite designers. Here, we spotlight the very best campaigns and collabs that the festive season has to offer. Saskia Lewis
Fendi
Fendi brings its signature flair and creativity to the 2025 Lunar New Year celebrations with Fendi Eyes, a daring capsule collection that reinvents the maison’s iconic elements with a fresh and festive twist. This unisex collection playfully revisits the beloved ‘monster eye’ motif from the brand’s spring/summer 2014 campaign, blending nostalgia with innovation. Fendi Eyes showcases striking baguette bags, elegant handbags and a delightfully fluffy keyring, perfect for adding a touch of whimsy to any celebration. SL
Hublot
This year, Hublot celebrates the Chinese zodiac with the launch of Spirit of Big Bang Year of the Snake, a limited-edition watch comprised of 88 pieces. A striking golden snake, engraved with lifelike precision, weaves through the open dial, encased in a sleek black ceramic case featuring a snake-scale motif. Powered by the HUB4700 calibre, a modern descendant of the legendary El Primero, this timepiece is a sleek fusion of artistry and tradition. SL
Byredo
Byredo embraces the warmth of homecoming this Lunar New Year with an evocative collaboration with artist Wei Yijuan. The result? Yijuan has crafted a bespoke packaging design, capturing the fluidity and fleeting beauty of nature. Her creation, inspired by the tranquil surroundings of her studio in the Dongping mountains, comes alive with flowing lines and vivid colours. “I find universal connections everywhere, from tree roots and river bends to blood vessels, and I strive to reflect this shared energy,” she explains. The designs are available when purchasing fragrances such as Blanche, Desert Dawn and Rose of No Man’s Land, as well as the brand’s signature incense holders and the Tree House and Trois Encens candles. SL
Vivienne Westwood
Vivienne Westwood brings the Year of the Snake to life in gold and platinum, with a limited-edition jewellery collection for both men and women. Inspired by themes of transformation and good fortune, Westwood’s women’s collection features five stunningly symbolic, snake-inspired pieces, including an embossed gold choker with bracelets, earrings and rings to match. For menswear, the brand’s iconic orb motif has been juxtaposed with the snake and plated in platinum in four bold new pieces including a trace chain necklace and chunky serpent bangle. What’s more, the brand lets us know it’s time to celebrate in style with the additional release of two limited-edition timepieces, both complete with bespoke snakeskin dials and forked tongue clock hands. SL
Dior
As Lunar New Year approaches, Dior unveils its campaign celebrating the Year of the Snake. Imagined by Maria Grazia Chiuri, the campaign serves as a poetic tribute to the maison’s adoration for the cosmos and the mystical arts – a passion deeply rooted in the vision of its founder, Christian Dior. Ushering in the brands deep-set belief in astrology, the collection features the constellation of Serpens accompanied by cosmic emblems of the coming year symbolising luck and prosperity. Lensed by Agnes Lloyd-Platt, the collection showcases soft creams adorned with shimmering touches of gold, embodying elegance and sophistication. Contrasting cosmic allure, Dior expertly interplays design variations with accessories such as the Lady Dior bag, Dway mules, hats and more. Alexander Bean
Gucci
Gucci embraces its deeply rooted motifs with a Lunar New Year capsule collection celebrating the symbolic renewal of the Year of the Snake. Envisioned by creative director Sabato De Sarno, the campaign captures an emotional experience shared between two families. Following a heartfelt moment, the campaign serves as a warm reminder of the importance of connection and togetherness we share with loved ones. Snake imagery runs through the collection, with the serpent’s graceful curves woven into the iconic GG Monogram on accessories and ready-to-wear pieces. The sinuous elegance of the serpent design represents transformation, renewal and timeless allure. Beautifully flowing curves with standout colour combinations (Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue) blends the house’s heritage with a fresh, modern twist. These bold palettes bring the festive spirit to life while adding a touch of sophistication. AB
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