Despite being an Italian house, Gucci has always had a special relationship with London. Finding its roots in founder Guccio Gucci’s employment as a luggage porter at The Savoy, which first sparked his desire to start a leather goods brand, the role of the capital in the brand’s heritage hasn’t been forgotten. The house made sure of this recently, staging its cruise 2025 show at the Tate Modern, a proud staple on London’s cultural landscape, and by supporting the gallery’s Electric Dreams exhibition which runs until June.
The Big Smoke remains an important part of Gucci’s story and the latest chapter has just been unveiled. Gucci Changemakers London; a new arm of Gucci Changemakers that will support the Tate Collective Producers programme for the next three years, starting this April.
A platform that aims to engage young people between 16 and 25 in producing exhibitions, panel talks and even the fan-favourite Tate Modern Lates, the programme selects participants from youth groups and educational organisations in areas surrounding those that house the Tate Modern and Tate Britain. With Gucci’s support, the programme’s reach is set to extend, allowing the programme to grow its yearly intake, which will provide further paid opportunities and the ability to invite expert guests to talk to participants. Tate’s Director of Learning, Mark Miller says the programme “has not only helped the gallery engage new audiences but also provided the producers themselves with career pathways into the arts sector… Tate Collective Producers have been at the forefront of our work with and for young people for over two decades. The generous support from Gucci will enable us to bring young people’s creativity, ideas, and voices into the museum in new ways and connect us to the things that are most important to young people’s lives.”
The initiative follows 2024’s Changemakers London partnership with UAL London College of Fashion, which will support three new scholars each year until 2027.
Alongside the launch, Gucci has also announced that they will be the sole supporter of Tracey Emin’s eponymous exhibition at Tate Modern, which will run open February 26, 2026 and trace her groundbreaking career that spans over 40 years. Discover more about Gucci Changemakers London here and Emin’s exhibition here.
Photography courtesy of Gucci.
Tate Collective Producers monthly session, February 2025
