The part of the Gucciverse where Petra Collins reigns, is one we love to dive deep into. It’s magical, sparkling-round-the-edges filled with lots of secrets. Yes, the Gucci goods are always unwaveringly fabulous but the accompanying photographs and film by Petra always take us there. The latest situation happening in the wonderland that is the House of Alessandro Michele’s Gucci is a DIY personalisation service. To paraphrase (misquote) Beyoncé: “if you like it then you should put your name on it.” The chosen items are the Ophidia tote and Ace sneaker, casual, classic items perfect for customisation. Choose from a leather, crocodile, python or felt alphabet letter to smack bang on the middle of your Gucci tote or add crystals to a black felt letter on a pair of sneakers (one letter per shoe – don’t be difficult). Unsure if your chosen letters will look tragic? Go to the Gucci website to virtually design, channel your inner Alessandro and create away dahlings. But before, get inspired and watch the Petra Collins film below, where the Gucci girl is swept away into a sparkling whirlwind of pinball-playing and dancing in the local town hall. So Gucci of her. Oh the places a personalised tote/sneaker will take you.