February 24, 2026 |
Unveiled over the weekend with a late-night takeover at Farringdon’s hi-fi listening bar Space Talk, Ewusie’s AW26 collection sharpened the brand’s focus on personal history and cultural duality.
A BFC NewGen recipient, Ewusie presented Cut From The Same Cloth as a continuation of Joshua Ewusie’s autobiographical thread. The starting point was unexpectedly domestic: leather pouffes in his childhood home that, once opened, revealed his mother’s hidden archive of ’80s clothing – Western office silhouettes packed alongside West African prints after her move back to London from Ghana. That collision became the backbone of AW26.
The collection reworked those found pieces with precision. A midi skirt was cut to a mini; a simple vest strap was rebound in leather; wool panels were fused with leather to create compact, sculpted shapes. The hybridity felt lived-in rather than staged – sharp tailoring offset by bold print, structure softened by memory.
Presented via lookbook alongside a programme of London Fashion Week activity, including the BFC’s Designer Showcase at 180, the message was clear: heritage isn’t static. In Ewusie’s hands, it’s cut, spliced and refitted for the woman wearing it now – still rooted, but moving forward.
Photography courtesy of Ewuise.
