August 21, 2017 |
Sometimes us fashion types are treated to a campaign so good that we’re rendered incapable of actual words, reduced instead to a series of appreciative groans. On this particular Monday morning, it’s the new Craig Green campaign. Teaming up with photographer Dan Tobin-Smith, who was selected specifically for his expertise in large-scale still life, the images depict an anthropomorphised raft, composed of huddled human figures to form beautifully choreographed and perfectly symmetrical photographs, inspired, as per the release, by Leonardo da Vinci’s Vitruvian man, and images of Hindu deities, “whose many arms symbolise a superhuman power… seeing several men become a single, unstoppable force.”
Each of these images are dedicated to a single look from Craig’s AW17 collection, meaning each outfit was reproduced four times for each shot, to create what Green called: “kind of like a symmetrical shrine shape thing made from padded people”. Said padded people were the same uniformed mariners from his AW17 show, here lashed together in a struggle for buoyancy and survival on the high seas – which, we can all admit, would be bloody terrifying, but if we had to do it, we’d do it in Craig.
