October 29, 2015 |
So there I was walking through Piccadilly Circus minding my own business when a giant Kendall Jenner popped up on one of the digital billboards almost giving me a heart attack for one of two reasons. 1) Large Kendall Jenner popping out of nowhere is frightening for anyone. 2) The Balmain X H&M campaign video is out! I ran back to the office to watch immediately. Maybe it was her hypnotic moves, or the glittering garments. Perhaps it was the music. It all left me entranced. I grabbed my posse (Team 10) and we descended to the tube to start our own dance battle. I shimmied, Jack shaked, Will gave his best jazz hands and Natalie did what I think was the Macarena. When the collection is finally released next week you too can have your own #hmbalmaination dance mob. Unfortunately our dance battle was not recorded so you’ll have to settle for Kendall and her crew.
Balmain x H&M launches on November 5th online and in selected stores
