May 4, 2026 |
Olympic gold medalist Alysa Liu has been booked and busy as of late. Following the bubbly American figure skater’s dazzling double-run triumph at this year’s winter games – where she returned stateside with not one, but two gold medals making her the first American in 24 years to win Olympic gold in women’s figure skating… and at just 20 years old – she has swiftly carved out a presence on the fashion circuit, sitting front row at Louis Vuitton’s AW26 show and turning heads at the Vanity Fair Oscars Party in a custom look by the house. Her next endeavour takes her one step further into the fashion world, as Louis Vuitton names Liu its latest house ambassador.
“Stepping into this new chapter as a Louis Vuitton ambassador is an honour and a privilege, especially for a figure skater to be recognised in this way, and I take so much pride in that,” said Liu. “As a figure skater, I’m an athlete, I train hard, I skate fast, but when I’m performing, I want to show you how soft I can be. As a Louis Vuitton ambassador, I get to show you my style, strength and softness because I know that luxury is in the details, and the same goes for choreographing a program and designing a collection. Life is all about connection, and Louis Vuitton has made me feel included. It’s a really empowering feeling to be part of something so artistic.”
The appointment feels like a natural progression. Liu’s breakthrough Olympic moment was defined not only by technical precision but by an unmistakable sense of individuality – from her expressive performances to her signature skunk-striped hair and her lively aura. That same spirit has translated seamlessly into her fashion appearances, where she balances youthful ease with a polished, directional edge.
Artistic director of Louis Vuitton women’s collections Nicolas Ghesquière said, “Alysa Liu embodies the modern Louis Vuitton woman – confident, creative and utterly fearless. Her dynamic energy and individuality resonate with the house’s spirit, and she inspires us all to embrace audacity in every form.”
Photography courtesy of Louis Vuitton.
