10 Craves: Burberry Celebrates 170 Years, Damien Hirst Swaps Canvas For Cashmere And More!

TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.

Harrods Menswear Designer Collection Gets A New Look

What does one wear when the dress code is simply “the weekend”? Harrods has apparently decided to answer the question for us. Harrods’ newly redesigned Menswear Designer Collections room brings together Vilebrequin, Paul and Shark, Herno, Sease, Barbour, Orlebar Brown and Purdey, with a new focus on pieces for the off-duty wardrobe. Think outerwear, gilets and knitwear. Situated on the second floor of of the luxury department store, the space is for discovering new labels, and has a dedicated pop-up area for seasonal activations and exclusive launches. Six new shop fits have also been created to reflect the character of the brands. The new space is essentially a one-stop shop for the art of looking casually put together. Have a look here. MC

Ashish Turns 25 And Has A Few Things To Say

Ashish is turning 25, and rather than celebrating with a cake, the brand is making a collection about protest. For SS27, Ashish Gupta, who runs his eponymous label, recalls some of its foundational ideas through a series of looks accompanied by handmade signs invoking the spirit of protest. Leopard print, sequins, argyle and crochet arrive in a riot of colour, with the model carrying slogans such as “power to the people” and “shoot loads not guns”. Craftsmanship done by hand is positioned as its own form of retaliation against ever-advancing technologies, with the campaign shot by 10 Magazine alum Hazel Gaskin at Central Saint Martins, where Ashish studied his MA in 2000. 25 years in, Gupta is still making clothes that look pretty and give you something to talk about. Thank goodness for that. Discover more here. MC

Fred Perry and Craig Green Splice And Dice In New Collab

What happens when you pull apart one of Britain’s most recognisable fashion uniforms? Fred Perry and Craig Green have been asking themselves the same question. Their newest joint venture (the latest in an ongoing series of collabs) strips back Fred Perry’s signature Laurel Wreath symbol, polo collar and stripes down to their parts, and reconfigures them into something altogether more graphic. Finding inspiration from factory moulds, industrial processes and engineering drawings, they turn the brands’ recognisable details into jigsaw-like pieces that fit into one another across the collection. The technical details are what really take centre stage here, thanks to the stripped-back colour palette. The two brands appear naturally fused together on every piece, resulting in a new kind of Fred Perry uniform: slightly mechanical and delightfully incisive. Have a closer look here. Mateo Carmona

Burberry Celebrates 170 Years In 170 Portraits

Burberry is turning 170, and the heritage brand is marking the occasion with 170: The Anniversary Portraits, a new campaign photographed by Jack Day that brings together 170 people across London, New York, Seoul and Shanghai, all wearing one of its ten signature outerwear styles. Inspired by the 2009 website Art of the Trench which showed everyday people wearing the Burberry trench, street-cast locals appear alongside familiar faces including Lila Moss, Ruthie Rogers and OG Anunoby, shot on the streets they call home. From the classic Kensington trench to cosy House Check puffers, it’s a reminder that no two people wear a Burberry coat the same way. Londoners, you’re in luck, a pop-up at Harrods is also open stocking all ten styles, plus a Scarf Bar. Discover more here. Anna Reuben 

Brandon Morris’ Ghost Dresses Haunt Saint Laurent Rive Droite

Lace dresses with nobody inside them? Brandon Morris makes it work. Saint Laurent Rive Droite’s New York outpost and concept store is now showing new sculptures by the American artist, curated by Anthony Vaccarello for New York Art Week. A Parsons-trained fashion designer turned sculptor, Morris was commissioned after his Paris show Tissu Expansé to respond to the lace dresses from Saint Laurent’s AW26 womenswear collection. The result builds on his Ghost Dresses series: hollow, freestanding figures made from fibreglass cloth, screen-printed with lace and hardened with tinted resin, now with longer silhouettes, distorted gestures and some seriously dramatic poses. Three even come with their own vintage furniture, picked out by Morris so his ghosts can finally take a seat. Catch it until November 16. AR

Louis Vuitton’s Monterey Gets A Glossy Ceramic Glow-Up

Time for a new watch? Louis Vuitton thinks so. After last year’s limited-edition yellow gold revival, the Monterey has joined the house’s permanent collection in two new ceramic guises: a tone-on-tone green with sunny yellow hands, a wink to the stitching on LV’s leather goods, and a glossy black with a white dial and racy red accents. Both riff on the LV II, the 1988 original dreamt up by Gae Aulenti, the Italian architect who turned a Paris train station into the Musée d’Orsay, and keep that cheeky crown perched at 12 o’clock. The 37mm case is sculpted from ceramic and fired at over 1,000°C, with an in-house automatic movement swapped in for the old quartz. As for the name? It comes from the American pronunciation of “montre”, French for watch. Wear it on your wrist, your belt or round your neck. We won’t judge. Discover it here. AR

Carhartt WIP Heads Outdoors For Its Latest Drop

Carhartt WIP has dropped the second iteration of its AW26 collection, and this time it’s all about the outdoors. The star of the show is a camo feather tree motif, a fresh spin on classic tree camo that layers photorealistic bark, leaves and feathers over a black background. You’ll find it splashed across signature silhouettes like the OG Detroit Jacket and Single Knee Pant, plus the new Osborn Cargo Pant. Elsewhere, lumberjack checks come in blues, browns and greys, the Stanwood Parka brings a water-repellent nylon shell for drizzly days, and the Orman Bomber arrives perfectly worn-in. For the girls there’s a padded take on the Detroit called the Raymond Jacket. Shop the collection here. AR

Damien Hirst Swaps Canvas For Cashmere With Barrie

Damien Hirst has turned his hand to knitwear. A long-time Barrie customer, the British artist has teamed up with the Scottish cashmere house on a seven-piece, gender-neutral capsule covered in his signature spots and butterflies. Knitted at Barrie’s historic mill in Hawick, the line-up includes a zip-up and a round neck dotted with spots, in white or black with multicoloured dots or white with grey, alongside a butterfly-strewn hoodie and matching trousers in white, black, red and green. There’s a blanket too, in multicoloured or white. Each piece is numbered from 1 to 100 in every colourway, so consider it the cosiest way to own a Hirst. Rounding things off are a jersey hoodie, cashmere scarves, cotton T-shirts, embroidered patches and a range of collectibles inspired by museum gift shops. Available from October 14 at Barrie boutiques and online here. AR

Leonie Hanne Designs Her Dream Autumn Wardrobe With Guess

Guess has enlisted Leonie Hanne for its first collaboration of this kind. The German-born style star has co-designed an AW26 capsule that gives the brand’s American glamour a cosmopolitan spin. Think power dressing with a soft side: a burgundy embossed croc trench, sharp black coats and oversized leather biker jackets sit next to draped tops, lace skirts and a liquid evening dress. The palette runs from nude, taupe and cream to burgundy, dark brown and black, while croc pouches, sculptural clutches, stiletto pumps, exclusive eyewear and Italian-made jewellery mean you can go head-to-toe if the mood takes you. Shot on the streets of Paris, the campaign turns everyday moments into something far more cinematic. Available now at selected Guess stores and online. Check it out here. AR

Perfumer H Gets Its Hands Dirty With Clay

Karl Lagerfeld Makes Its Mark On The Original Penny Loafer

G.H.Bass has plenty to celebrate this year: 150 years of shoemaking and 90 years of the Weejuns, the world’s first penny loafer, which began life as a Norwegian farm shoe made for “loafing in the field”. To mark the occasion, the American brand has teamed up with Karl Lagerfeld on a seven-style capsule for men and women. The classic shape stays, but the penny doesn’t. In its place is a silver K/Autograph coin, tucked into the traditional keeper. Choose from polished black, a black-and-white contrast or a black pair embossed with tone-on-tone Karl Lagerfeld Icon motifs, all designed to sit just as happily with tailoring as with everyday staples. Available from October at Karl Lagerfeld stores, selected stockists and online here. AR

The Great British Fashion Census Wants To Hear From You

Calling everyone who works in British fashion: the industry wants to get to know you better. The British Fashion Council has teamed up with The Outsiders Perspective and EY to launch the Great British Fashion Census 2027, a nationwide study of the people behind the clothes, from design studios and ateliers to manufacturing, distribution and the boardroom. With AI, shifting demographics and changing consumer habits reshaping the business, the aim is to build a true picture of the workforce’s skills, confidence and future needs, and not just in London. Building on the 2024 UK Fashion DEI Report, it’s targeting 10,000 respondents. “We can’t plan for the future of our industry without fully understanding the people in it,” says BFC chief executive Laura Weir. The census opens on October 15, with findings due in March 2027. Learn more here. AR

Chopova Lowena SS27 at London Fashion Week. Photography by Cris Fragkou

Top image: photography by Jack Day.

@10magazine