When it comes to interiors, there’s one platform that seems to stand above many of the rest. Westwing, the sought-after German destination for curated interiors and not-to-be-missed inspiration is the name on every interiors insider’s tongue. And now, well, as of last week, it’s making its long-awaited UK debut, marking the company’s 23rd market across Europe within a landmark year of global growth.
The brand, founded by former Elle and Elle Decoration Germany editor Delia Lachance, began as a “shoppable magazine” back in 2011 and has since been on an upward trajectory. It operates under a digital-first model, but there’s more to Westwing than being a place to pick up the finest furnishings. A commitment to quality and longevity is stiffly embedded into Westwing’s DNA. For one, the Westwing Collection is backed by a 10-year furniture guarantee. Secondly, clients are granted access to the Westwing Design Service as well as a dedicated Delivery and Assembly Service. Think premium design, expertise and ease all in one, easily accessible place.
Offering standout pieces from the likes of established design darlings like Nordic gems Gubi, Ferm Living and Marimekko, as well as gold-standard labels from across wider Europe and beyond, including Anna + Nina, Les Ottomans and Sabre, alongside alongside newcomers, Westwing is where atmospheric artistry flourishes. With an offering spanning furniture, lighting, textiles and decorative accessories, Westwing brings together characterful pieces that balance timeless design with a contemporary edge.
Last year alone, Westwing –which was founded in 2011 – stepped into 10 new territories, so this venture into the UK signals another confident step in the brand’s European expansion. Targeting lovers of design with a penchant for finding interior inspiration whilst valuing craftsmanship and high-quality construction – materials included – that are not only carefully considered but easily accessible. This means design-conscious UK punters now have a new source for elevated yet liveable interiors.
“We are delighted to bring our world of beautiful living to one of Europe’s most influential design markets to reach even more customers,” says Andreas Hoerning, Westwing CEO. “Entering the UK marks an important milestone for West wing’s ambition to become the Super brand in Design. British design lovers have a deep appreciation for quality and self-expression, values that lie at the heart of our brand.”
For its UK debut, Westwing has adopted a “localised approach”, meaning that it has selected its collections with British homes and lifestyles in mind, and for summer, seamlessly extending to the outdoors is top of mind. Shop Westwing here.
Photography courtesy of Westwing.
