Johanna Parv: Ready-To-Wear AW26

“​​How did you get here?” asked Johanna Parv in her AW26 collection. The question, which was also the first line in the Estonian-born, London-based designer’s show notes, formed the foundation on which the offering was built – where modes of transport, in particular cycling, walking and public transport, inspired a line-up of elongated, body-conscious tailoring and technical layers engineered for movement. In sharp reds, moody burgundies, aubergines, browns and inky blacks, the palette reinforced the collection’s grounded, city-ready intent.

Titled The Intimacy of Distances, the season pushed Parv’s minimalist, multi-functional language into a closer, more intimate silhouette. Looks were longer and leaner, cut to follow the body in motion. Wool base layers were styled with turtlenecks and hood-scarf hybrids, while trouser hems were tucked into tights – practical, considered, deliberate. The effect was protective without feeling heavy.

Standouts included the updated Velocity blazer, extended through the body with a double-puller zip and 3D reflective back pockets, paired with high-waisted Velocity trousers shaped for ergonomic ease. Each look was secured with a Velcro leather belt featuring the brand’s triangle cut-outs, designed to hold keys mid-journey.

Guests, myself included, sat on recycled bicycle saddle seats developed with Selle Royal – a subtle but effective reminder that these clothes were built for the commute, not just the runway.

Photography courtesy of Johanna Parv. 

johannaparv.com

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