Back in 1969, in the bustling city centre of New York, a revolution in jewellery was born. Imagined by designer Aldo Cipullo, the Cartier Love bracelet – an ovular band of gold bound with visible screws – became an instant icon, locking its wearers into a radical adventure of devotion sealed with a screwdriver.
Fast forward half a century, and Cartier is unveiling a new chapter in that story. Enter Love Unlimited, the maison’s latest creation: a supple, fully flexible bracelet that wraps around the wrist like a second skin. Unlike the original rigid oval, this version moves with the body and can be linked with another bracelet, in pairs or more, to form an endless – or rather, unlimited – chain.
The design is the result of more than 100 trials and prototypes by Cartier’s workshops and design studios. The bracelet is made from 200 miniature components that create a seamless ribbon of gold, eliminating the need for visible joins. Its gadrooned (ornamental) links are punctuated by the Love collection’s signature screws, which are hand-polished to catch the light. A patent-pending invisible clasp, operated by a screw, integrates into the design so perfectly it disappears into the bracelet itself.
Love Unlimited is available in white, rose or yellow gold, and can be worn alone or joined to another for a paired look. Cartier has also created a matching ring, which reproduces the bracelet’s gadroons and screws on a smaller scale.
More than fifty years after Cipullo’s original design, the Love bracelet continues to evolve. From diamond-set versions to pendants, rings and now this flexible edition, the collection remains one of Cartier’s most recognisable symbols. With Love Unlimited, the maison has taken the next step in reimagining an icon – keeping its distinctive details while making it easier, lighter and more versatile to wear.
Photography courtesy of Cartier.
