February 29, 2024 |
The Future Fashion Summit, in partnership with 10 Magazine, returned to Silencio des Prés ahead of Paris Fashion Week for its highly anticipated third edition.
Born out of the rapid growth of Web 3 during 2021, a pivotal point in the conversation was reached with the landscape for the future of fashion unfolding and luxury houses beginning to enter the space. Three years later, technological innovations have evolved and matured, as has the attitude luxury fashion houses have toward them, including the evolving discourse surrounding Gen. AI.
The summit acted to serve as an incubator for ideas and a translator for partnerships and to see our global collective of fashion pioneers grow.
For its exclusive global debut, Wrangler x MNTGE officially launched their limited-edition archive capsule collection at Future Fashion Summit Edt. 3, as a proof of concept through an immersive installation curated by MNTGE and Sean Gormley, that sees vintage heritage and blockchain technology collide. Forged through a mutual love and appreciation for storied vintage and innovation, the collaboration features limited-edition premium-vintage western shirts, denim jackets and exclusive co-branded NFC-chipped patches, allowing wearers to own a piece of the brand’s history.
Two panels were held during the event. The first focused on circularity and the adoption of new values in fashion, with discussions from Sean Gormley, Pierre-Nicolas Hurstel and Natasha Franck on digital product passports (DPP) implemented by EON with Chloé and by Arianee with Breitling.
The second panel explored gaming and AI, with Steven Dolcemaschio, Cindy Yang, Kai Henry, Morgan Evans and Nick Adler delving into owning digital identities with the rise of AI and self-expression in virtual gaming environments like Roblox and Fortnite.
We are proud to have welcomed established brands into our community such as, LVMH, Kering, Puig, Richemont, Hermes, Louis Vuitton, Chanel, Dior, Celine, Givenchy, Saint Laurent, Alexander McQueen, Burberry, Tik Tok, McLaren, Dries Van Noten, Adidas, Lacoste and Balenciaga.
Partners included, Fewture Studios, BNB Chain, EON, Arianee, Ledger, Wrangler, MNTGE, Evian, Dr Bloom, KIKI and NFT Paris.
Watch this space for upcoming fashion innovation events in April and May.
Photography courtesy of Future Fashion Summit.
