Satoshi Kuwata On His Favourite Origami Jacket

If there was one thing to take away from the AW26 shows, it’s that brands are betting big on tailoring. Suits were everywhere. In plenty of different shades and guises, yes, but the overarching mood was to smarten things up. We thought it would be a good time, then, to ask some of menswear’s brightest talents to pose for 10 in their own suits – some chose looks of their own design, while others rooted through their wardrobes to find their beloved formal gear from other brands. Aren’t they a dapper bunch?

SATOSHI KUWATA, founder and creative director, Setchu

Satoshi Kuwata bagged the LVMH Prize in 2023 with his savvy suiting, which never exchanges function for style and vice versa. One of his hero pieces, the Origami Jacket, resembles the silhouette of a Savile Row-tailored piece (Kuwata trained at Huntsman during his studies), but with the folds of a kimono – meaning it can be easily chucked in a suitcase and still look ace when thrown straight on.

Tell us about your suit.

It represents the history of our young company and shows the uniqueness of Setchu. This uniqueness comes, for example, from the hakama pants and the no-lapel jacket. Hakama pants are very formal in Japan. This suit combines Japanese formality with Savile Row formality.

How did you come to own it?

We make it ourselves. We produce it. I don’t usually design garments for myself, but it happened that I fell in love with what I created.

Why do you like wearing it?

 A suit, in general, makes your day feel special, less casual and more formal.

Where do you wear the suit?

I wear it on normal days as well, in the office, or even when doing groceries, whenever I want to make the day special.

How should a great suit make you feel?

Happy and special. It breaks the routine of a normal day. The day I wear the suit becomes special. Sometimes, it feels like wearing it resets the day. It doesn’t make you lazy; it is a tool to reset boring or ordinary days. Wearing it gives you a special energy that people around you can also notice. Wearing the suit reminds me why we do our job.

Photography by Lena Mad. Taken from 10 Men Issue 64 – FUTURE, LEGACY, HERITAGE – out NOW. Order your copy here.

@satoshikuwata

 

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