What does it mean to be Bold and Beautiful? There’s lots to unpack, so much so, that we answer the question across both issues of 10 and 10 Men this season. Introducing the first cover of a brand-spanking-new rendition 10 Men, championing all those who dare to stand out. Where better to start than Miuccia and Raf’s debut Prada men’s collection. Shot by Jenny Brough and styled by Ola Ebiti, the collection’s vivid harlequin and psychedelic patterns burst in vivid technicolour, celebrating a collection that was all about feeling. Wanna peek inside? Here’s Sophia Neophitou’s editor’s letter:
“As another digital Men’s Fashion Week ended, I was absolutely bowled over with wonder at how designers and creatives achieved such inspirational moments. Each one rose to the new virtual challenges and turned up their creative expression. It illustrates how our industry, and the creatives within it, have been able to pivot. Without a moment of hesitation, they propelled themselves forward, expressing their vision for the season, regardless of a physical show.
“Designers gave us more than we could have imagined, in terms of high voltage creativity. They made virtual worlds and took us on a magical journey that inspired the ‘Bold and Beautiful’ theme of the issue. The season’s new over-sized silhouettes and exaggerated shapes became my fixation. My joy at seeing these bold statements appear in collection after collection, made me want to give all our contributors a platform to celebrate this new OTT aesthetic.
“After eighteen months of virtual shows, lockdowns and Covid, the message is clear; the pared down trend has evaporated and been replaced by exuberant, magical fantasy and beauty. The new season is a celebration of individualism and the need to dress up and flirt with the world in your extraordinary fashions. A true antidote to all that has happened over the last eighteen months, it is a time to be unapologetically bold. As we move from the darkness into the light, now is the time to embrace a fearless daring spirit. It takes confidence and courage to challenge the limits of convention and take risks, but we need to feed our souls, not merge into the background.
“I feel optimistic. The wonder years lie ahead, full of possibilities. Like survivors of a Great War, we realise life is far too short to waste. As RiRi said, it is time to ‘shine bright like a diamond’. This issue celebrates the beginning of a new, more positive time, signified by an explosion of creativity and limitless possibility. I hope you find the bold and beautiful in your everyday life and celebrate it, always.”
Issue 54 of 10 Men– BOLD & BEAUTIFUL – is on newsstands Monday, September 27. Pre-order your copy here.
PRADA: GLOW
Photographer Jenny Brough
Fashion Editor Ola Ebiti
Hair Roger Cho using L’ Orèal Professional
Make-up Phoebe Walters
Model Lawal Badmus at PRM Agency
Set designer Louis Gibson
Casting Jonathan Johnson
Photographer’s assistants Ho Hai Tran and Adam Roberts
Fashion Assistant Lenor Carvalho
Set builder Lost Boys Setbuilding LTD
Executive producer Chantelle-Shakila Tiagi at TIAGI
Producer Michaella Kossakowska at TIAGI
Production assistant Victoria Smart at TIAGI
Post Production Monica Chamorro
hats by James Pink, earrings by Alighieri throughout
