As one of the world’s most in-demand creatives, Yoon Ahn’s cult luxury streetwear brand Ambush produces standalone work that has garnered her many influential fans in the fashion design world. Her dynamic, beautiful and clever pieces are worn by some seriously powerful people in the music, sport and creative industries, and she continuously questions the rules of jewellery design. Her collaborations include her work with Nike, Sacai and Dior’s menswear artistic director, Kim Jones, as men’s jewellery designer at the house. Her first shop opened in Tokyo in 2016 and her personal style is applauded in blogs posted all over the globe. Here, she answers a few questions about her super cool and innovative personal style. She’s also wearing her own-brand look.
Richard Gray: Why is this outfit your look of the season?
Yoon Ahn: “The colour is my mood for next season.”
RG: What’s the best thing that could happen to you in this outfit?
YA: “Win the lottery.”
RG: How do you feel in this look – throw some adjectives our way.
YA: “Vibrant, fresh, wavy.”
RG: Are your fashion choices brave?
YA: “Yes. I like things more on the minimal side, but they must have a strong presence.”
RG: How would you describe your fashion look?
YA: “Extreme normal.”
RG: What’s the coolest thing you could do in this look? Where would you go, what would you do?
YA: “Fly to Hawaii, head to the beach, take off my shoes and watch the sunset.”
Photography by Anna Stockland.
Instagram: yoon_ambush