Fashion is really getting into the World Cup as of recent. After a dramatic statement via Instagram a few weeks ago (“We will stop Gosha Rubchinskiy brand as you’ve known it”) Gosha Rubchinskiy has dropped a new collection for the World Cup in collaboration with Adidas Football. It makes sense as the Cup is being held in Gosha’s home country – Russia. This is fashion, in the sportiest sense. Not streetwear sporty but literally play the sport in these clothes. Yes, Gosha has created the ultimate World Cup kit for all those who like to kick it in style. There’s a formula to it, with three pieces for each city that the matches are being held in, including Kaliningrad and Saint Petersburg where Gosha has previously shown collections. Each kit includes boots, a jersey and a ball. What more could you need? Perhaps training but who cares how you play if you’re playing in Gosha Rubchinskiy. The collection also comes with eleven sweaters, representing the cities, for those of us who can’t rock a football jersey day-to-day but also have FOMO. The campaign shows the kind of boys out on a football pitch, who work all that Russian Rubchinskiy and can actually play the sport. Get you a man who can do both. He’ll definitely be wearing Gosha x Adidas Football.
Gosha Rubchinskiy x Adidas Football World Cup Kit will be available on June 14.
