In 2018 if your sneakers aren’t sustainable then what the hell are you doing? Probably something really bad for the environment. Or sitting here like us feeling bad about yourselves. All shameful actions can soon be redeemed, as Adidas have partnered with Parley for the Oceans, who are a global network of people dedicated to reminding humans of the world of the fragility of the ocean and how we can all stop destroying it. A good cause. So why not create a sneaker made of entirely upcycled ocean debris. Parley are like ninjas on a really good mission, intercepting plastic before it reaches the ocean and with Adidas, turning it into high performance sneakers. Take the most highly coveted shoe of the moment and make it sustainable. Works well. And to pump up the ethical party, each pair is fitted with an NFC chip in the heel, which when scanned tells the story of the shoe from plastic bottle to the final product. The four styles are available now. Our carbon footprint is decreasing by the minute. Once you go sustainable you never go back.
