MØ is having a good week. Straight off the Coachella stage and into a House of Holland campaign. Just superstar things. The Danish singer is the star of their Spring/ Summer 2018 eyewear campaign. Regular Major Lazer and Snakehips collaborator, MØ is electro-popping in the three exclusive styles; Looper in a flashing white and candy-coloured orange, the Club Kid in electric blue and the royal purple Tellah. We’re working our detective skills and assigning references; Looper in tribute to the sci-fi thriller, Club Kid to the New York dance club and Tellah, to the purple wearing Final Fantasy IV character. A little insight into Henry’s mind. Graphically good.
“I’ve been a fan of House Of Holland for a couple of years now and I actually had a secret dream of working with the brand one day,” she said. “So obviously I was super thrilled when I got this chance. What I love about Henry’s work and style is that I feel like he balances the play between fun and cool in such an effortless way, and also his stuff makes me want to wear colour which is pretty unusual for me.” MØ is officially in the House (of Holland).
