September 1, 2017 |
First thoughts that popped into my head after viewing the AW17 Camper campaign were 1) Animorphs, those weird books from the 90s where kids transformed into animals – never read them, but appreciated the covers and 2) mighty morphin’ Power Rangers. Let’s call this a slight continuation to last season’s campaign but this time a techno odyssey (a la the press release) matching surreal dream like characters and avatars with a monochromatic shoe doppelganger. Because if you aren’t matching you shoes to your clothes and hair and skin you are very much behind the times. They feel a bit like the people, including the incredible Rossy de Palma, you might meet in a nightclub far far away in space – maybe the 7th moon of Jupiter, where you drink cocktails made out of radioactive goop and dance the night away in – what else? – your fabulous camper shoes.
