Kristen Stewart is no newbie when it comes to lending her face to the house of Chanel, having starred in numerous campaigns as well as serving as a bit of a muse to Monsieur Lagerfeld himself. So, naturally, when it came to the ad for Chanel’s latest whiff, Gabrielle, a homage to the house’s founder Gabrielle “Coco” Chanel (verdict: we’ve smelt it, it’s good) Ms Stewart was the natural choice to serve face, and body, for the campaign.
Wearing nowt but some chiffon strips (potential weekend look?) Kristen goes through a bit of a rebirth moment, bursting forth from a cocoon like the beautiful butterfly she is. No actual butterflies here though, rather, our heroine runs towards what looks a bit like a wall of fireworks. Fire and chiffon? Bit of a health hazard we say. Not so for the superhuman Ms Stewart, who makes it out, smashing through a wall of bottles in the process. Well done her. The whole thing is, according to Chanel, designed to evoke the power and strength of femininity.
Final note: the film is set to the sounds of Beyoncé. Essentially my dream, running nude while Queen B plays loudly. Spritz yourself in Gabrielle is from September 1st.
