Oh my! Former 10 Men cover star, David Beckham, looking rugged across the waters from Canary Wharf. A little light relief for the eyes of a Monday morning. Marvel as his impeccable posing abilities – to quote Samantha Jones – because, well, why not? – “you’re a model honey!” Anyway, he’s there, or should we say was there, to film the latest campaign for Kent & Curwen, the English heritage brand that he now helms alongside fellow creative director, Daniel Kearns. See it as his fashion baby – meaning that yes, you can now wear DB all over your body and not just next to your crotch. Combine a full Kent & Curwen look with some extensive facial surgery and you might, actually, be able to be him. Back to the collection – well, it’s all very English — think rugby wielding public schoolboy-cum-downtime Royal. As blurb says, “the collection has the authenticity of its heritage, finding inspiration in the Kent & Curwen archives for essential styles and eccentric English details. Each piece stands on its own as a new British classic, creating a fresh language for the brand with contemporary fits, fabrics and colours.”
