November 18, 2016 |
In news that broke yesterday, Hugo Boss have announced that this season they won’t be showing their BOSS Womenswear line at New York Fashion Week. The line, headed by Jason Wu will remain an important part of the business (so fear not, womenfolk) but the decision was made so that the brand could focus on its menswear offering. As they say – they are taking “strategic steps to orient its creation, marketing and communication activities more pointedly towards menswear”. Ingo Wilts, Chief Brand Officer Hugo Boss, said yesterday: “our womenswear is, and will remain, a key component of our medium-term growth strategy, and the creative input offered by Jason Wu remains extremely important to us. We value his work very highly. However, it is essential that we achieve a better balance between our menswear, which has traditionally been so pivotal for us, and our womenswear.”
