This morning, Brioni announced their brand new creative director as Mr Justin O’Shea. Not familiar? Well, Justin (and his most fabulous name) was previously fashion director at MyTheresa and, according to Business of Fashion – “his beard, tattoos and penchant for sharp suits have made him a highly recognisable street style star at fashion week, with over 79,000 followers on Instagram”. Oooh. Possibly the reason he is able to do such a mean press shot. We’re into it.
“I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house. It is with great excitement I am looking forward to write a new chapter in the story of Brioni,” he said this morning. Gianluca Flore, Chief Exec of Brioni added, “I am very confident Justin O’Shea’s new artistic direction for Brioni will be instrumental to strengthen our core values and continue to drive dynamism and innovation into the brand heritage.”
