You’ve worn the clothes, you’ve spritzed the scent, you may have even eaten the sushi and decorated your house in the homewares, but have you riden the Armani scooter? No. Because there hasn’t been an Armani scooter before, so that would make it impossible. Till now. Well, how else does one celebrate one’s 40th anniversary? Anyway, according to the press release, the Vespa 946 Emporio Armani is about technology as well as tile. “The name ‘Vespa 946’ alludes to the year – 1946 – that this scooter, which has become iconic and famous around the world, was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style”. More importantly, it comes in an exclusive, individually numbered run. Even more importantly, it’ll be on display at the Brompton Road boutique for three weeks from June 18th, should you want to find out if it suits you, which it most certainly will.
By Natalie Dembinska