July 10, 2015 |
Notice the very impressive collection of inflatables the models lounge about on in the MSGM AW15 campaign. We’re suffering from a severe case of inflatables envy. It turns out you don’t need a pool to justify an impressive collection. You can use them as furniture. As long as you keep them away from sharp objects. Massimo Giorgetti was apparently inspired by the work of Jeff Koons, Claes Oldenburg and Gaetano Pesce. According to Massimo, “the feeling of youth is important”. It’s also’ “important to be ironic, to be playful”. It’s also, we’d like to add, important to dress up in your finest MSGM when being both ironic and playful whilst exuding a youthful air.
