November 18, 2014 |
Creative Directors, Kenzo
Since 2011 Humberto Leon and Carol Lim have been throwing a fresh light on Kenzo’s Jungle Jap heritage.
That light for us is a bright Californian sunshine, given that both the brand’s creative directors hail from Los Angeles and the house’s new aesthetic always feels subtly street inflected and somehow born of the city. There has been a revving of brand codes that has reached the point of a resounding, triumphant roar, cementing a bold new future. The roar pun is fully intended – with the central role that the now-iconic Kenzo tiger has played in all of this.
How would you define yourselves?
“We are best friends who work on projects we are passionate about.”
What do you do to relax?
“Spend time with our families, swim, go to tropical locations, tell jokes.”
How much time do you spend in LA?
“As much time as possible, at least once a month.”
What makes LA special?
“LA is our home town and we absolutely love it. Our parents live in the suburbs and we enjoy experiencing the LA suburban lifestyle, which includes frequenting the mall.”
How would you describe LA style?
“Laid-back, cool, colourful and playful.”
Have you been to Disneyland? What was your favourite ride?
“Yes! Paradise Pier. Check out my Instagram for pictures – instagram.com/p/oME1XHMxxF/ and instagram.com/p/oKbufEsx8e/”
Health food or champagne?
“Health food.”
Photographer: Ben Grieme
Hair: Jordan M at Susan Price
Make-up: Daniel Martin at the Wall Group
By Vincent Levy
