November 13, 2026 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
The Fruity Bootique is back
London-based lingerie label Fruity Booty has built a following for its playful designs, celebration of individuality and sustainable practices. On November 12, the brand brings its world to Dalston with Fruity Bootique, a pop-up showcasing its AW26 collection and exclusive in-store pieces. A highlight of the space is a special photographic project, shot in Paris by Daniella Maiorano, featuring new and old friends of the brand. Styled in the brand’s lingerie, the Fruity muses celebrate the idea that dressing to reflect our mood and personality can be one of the most empowering things we do. Attendees can view the project in a special photo booklet design by graphic designer Stan Van Rompaey. Discover more here. Gaia Marinaro
Louis Vuitton proves its endurance with pre-collection SS27 campaign
According to Louis Vuitton, nothing should stand in the way of a good outfit, not even spring’s unpredictable weather. The house puts style and durability to the test in its Men’s pre-collection SS27 campaign, exploring the many conditions Mother Nature can throw our way. Designed by creative director Pharrell and photographed by Oliver Hadlee Pearch, the campaign explores the resilience of garments in various conditions, as models battle pouring rain, hail and gale force gusts of wind. Monogram umbrellas and reversible gilets emphasise the luxury brand’s take on practical and versatile dressing. Take a closer look here. GM
Guess lands back in the USA
For its AW26 campaign, Guess USA revisits its rebellious spirit. Drawing on vintage Americana and workwear aesthetics, the collection takes a darker, unpolished feel featuring distressed denim, faded knits and oversized silhouettes. True to the brand’s codes of expression and individuality, creative director Nicolai Marciano and photographer Eli Russell Linnetz embraces nostalgia as garments look lived-in and softened as though shaped by years of wear and experience. GM
Dior Takes Over Harrods For The Festive Season
Christmas has come early in Knightsbridge. Dior has opened a festive pop-up at Harrods, a nod to a relationship that dates back to 1953, when Monsieur Dior first fell for the heralded department store. The whole thing is inspired by Christian Dior’s Night in Color, an animated short by Oscar-nominated director Sylvain Chomet created for the house, and its whimsy spills from the windows into the space itself, where life-size nutcrackers and harlequins greet you on Versailles parquet floors. Inside, Jonathan Anderson’s first cruise collection for the house takes centre stage, including the Dior Bow bag in newspaper print and the Mlle Dior pump, only available at Harrods. Elsewhere, think Lady Dior bags embellished with Bobby, Monsieur Dior’s beloved dog, gingerbread bag charms and baubles illustrated by Chomet. Get your ornaments engraved or cards calligraphed for the ultimate gift. Dior at Harrods runs until December 27. Take a closer look here. Anna Reuben
Grand Theft Auto VI Lands In Selfridges
Dreaming of a little winter sun? Consider this your escape. Rockstar Games is bringing a taste of it’s palm-lined avenues to Oxford Street as Selfridges‘ Corner Shop gets a full Vice City makeover in celebration of Grand Theft Auto VI. Blurring the lines between gaming, fashion and pop culture, the takeover is serving up a slice of Miami with a seriously desirable limited wardrobe to match. Think bespoke, limited-edition jerseys, statement varsity jackets, graphic tees, silk scarves and even a Burger Shot leather takeaway bag. And because no Vice City fantasy is complete without a little automotive extravagance, the takeover comes complete with a Grotti Cheetah supercar (Rockstar Games’ in-game equivalent of the Ferrari Testarossa), an impressive 10 feet alligator and enough neon to rival the Florida coastline. With over 50 exclusive pieces to discover, this is one virtual world we are eager to step into. Discover more here. IN
Loewe’s Adds To Its Crafted Collection
Love the outdoors? Meet Loewe’s new Crafted Collection, where the beauty of nature is the only thing you need to wear. Five new scents from in house perfumer Nuria Cruelles bring the best of the outdoors to you, with only the sweetest smelling parts. Field Diary is a lazy day in an open field, all blood orange and lychee. Sweet Woodland is a forest stroll with a splash of cognac. Rosetopia is a rose garden with the volume turned all the way up. Smoky Rain is a thunderstorm without the soaking, and Verdant Grove is a pistachio-caramel treat. Each is finished with Loewe’s signature warm, golden glow, while photographer’s Joaquín Laguinge’s glossy campaign makes fruit look like it has a publicist. Discover more here. IN
Balenciaga’s Le City Turns 25
Happy birthday to the It bag! Balenciaga’s Le City turns 25 this week, and it’s celebrating in style. Nicolas Ghesquière designed it back in 2001, based on a motorcycle jacket, and it only went into production after Kate Moss fell for the prototype. From there it was on the arm of every early-noughties It-girl, from Paris Hilton to the Olsens to Nicole Richie. To mark the anniversary, Le City House opens at Balenciaga’s Paris flagship on Avenue George V, running November 10 to 19 before heading to New York, Tokyo, Shanghai and Beijing. Expect archive bags, paparazzi shots, collectors’ closets opened up and a limited-edition collection with Damien Hirst. You can also book in for re-lacing, mirror etching and hand-painted monogramming, or take a quiz straight out of a 2004 glossy to find your perfect City. Discover more here. AR
Sale e Pepe Teams Up With Clym Evernden And Grey Goose Altius
Sale e Pepe has teamed up with Grey Goose Altius and illustrator Clym Evernden, whose ink drawings have graced the products of Hermès and Giorgio Armani, on a limited-edition festive cocktail menu. Bar Director Pietro Collina (of Viajante87) has created two serves: a Mulled Martini with mulled vermouth, Maraschino and Douglas fir, and a Peppermint Negroni he describes as “an after-dinner mint in a glass.” Clym’s artwork imagines an alpine fairytale full of geese, appearing on the menus, recipe cards and a coaster that doubles as a postcard, so pocketing one is basically encouraged. Available at Sale e Pepe Knightsbridge and Sale e Pepe Mare at The Langham from November 9 to December 31. Book your spot here. AR
Tom Ford’s Latest Denim Look
Tom Ford turns its attention to denim, and the result is effortlessly cool. Haider Ackermann’s first dedicated denim project for Tom Ford covers both menswear and womenswear, and your jean drawer will never recover. Expect shades of sun-bleached nonchalance and midnight-indigo mystery, a high-rise that means business and a low-slung pair with a raw, rolled cuff that definitely has a past. Ackermann calls denim a diary of one’s inner and outer self, which means these jeans will know all your secrets and, unlike your friends, keep them. They soften, fade and remember your body, the campaign’s artfully distressed rips echo his belief that desire lies in what you don’t quite see. Pair with a stiletto or a boot, and let the rest of your wardrobe catch up. Have a gander here. IN
Top image: Photography courtesy of Balenciaga.
