February 25, 2022 |
Sportmax has always has one foot in the future. Since its founding by Achille Maramotti in 1969, sensuality has played a key role in defining the label’s erotic muses, which often transcend space and time.
The brand’s AW22 collection is rooted in the femme fatales which have graced the big screen. From Hitchcock’s Vertigo to The Hunger, the collection highlights bygone erotic poster girls in an effort to explore female power dressing from the 1940s to now. Models came decorated in light-reflecting rhinestone dresses, Jessica Rabbit-inspired latex fittings and blazers – narrow at the waist with protruding shoulders matched – offset with pencil skirts taken from Sean Young’s magnified Blade Runner costume. As models sauntered beneath florescent pink lighting, a thumping soundtrack produced by Teho Teardo bled through the space, building on the venereal theme.
Titled Dial ‘S’ for…, the collection came drenched in black, fuchsia, crimson red and copper. Sharp and tight, the silhouettes enhanced all the twists and turns that are found along the female body with abstract necklines and exaggerated waists set into structured shapes. Paired with mega-slim heels and animal print boots, this is a look with a licence to kill.
Photography courtesy of Sportmax.
