April 17, 2025 |
Yesterday morning, Valentino Garavani unveiled its Fall 2025 campaign – an ode to the quiet epiphanies of the everyday. Featuring international talents Amelia Gray, Kai Schreiber, Lorenzo Zurzolo, Scarlett White and burgeoning scream queen Sophie Thatcher (of whom we were provided with exclusive imagery), the campaign pivots away from spectacle in favour of subtlety, championing a poetic vision of life as it’s actually lived.
Set against the backdrop of everyday scenes – a door ajar, a bustling street, the soft solitude of a morning ritual – the imagery invites us to slow down, to notice what we’ve been conditioned to overlook. To execute this, the camera remains still, allowing moments to unfold rather than perform. It’s not fashion in motion, but fashion in reflection.
Sophia Thatcher for Valentino Garavani Fall 2025
Alessandro Michele’s accompanying message is a kind of philosophical proffer. “From this, comes the need for a policy of attention, an ethics for the gaze and the presence capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life,” he says. In his vision, clothes are not costumes for performance but companions in presence – worn not to impress (although they certainly do), but to inhabit.
As we continue to live in a time of perpetual stimulation and pixelated chaos, Valentino dares to disengage. The campaign proposes a radical softness, one that sees beauty not as bombast but as a quiet assertion of being. Forget the shout. Valentino Garavani Fall 2025 is a whisper worth leaning into.
Photography courtesy of Valentino.
