The Watch: Apple Edition 18-Karat Gold

We don’t have an Apple Watch yet. But if we did, it would definitely be this one. Why? Because it is rendered not in humble stainless steel, but in fuck-off 18-karat gold. And what does gold symbolise but the very best? Like a gold medal. Or ABBA Gold, a collection of their greatest hits. We’re not completely familiar with the technical functions of the Apple Watch, but is it not a kind of greatest hits in itself? It receives your emails, takes a phone call and can even be used to scroll through Instagram. So get with it – who needs a Rolex?

Apple Watch: Edition, 18-Karat Yellow Gold

www.apple.com

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