Let’s be honest, copping new gym gear is half the fun of working out. Whether you’re building muscle or just looking to tone up, working your way to better health in sleek leggings that hug you in all the right places feels good. Observant as ever, fitness brands have taken notice, rolling out branded experiences that seamlessly merge fashion and fitness together. Curious how the Alphabounce Trainer sneakers will hold up in a HIIT class? Sign up for a free class at the Adidas Studio in Shoreditch and try them on for the session to see for yourself. Fitness brands thrive on promoting an active lifestyle. They’ve provided the tools, now they’re backing it up and taking away any excuse to slack off by offering full gym sessions in-store throughout London, free of charge. We’ve rounded up a list of the fashionable fitness initiatives to check out now. You’ll be flexing fits and muscles in no time.
ADIDAS STUDIO LDN
Located on Brick Lane (with minimal signage), the Adidas Studio LDN might be London’s best kept secret – that’s until now. Featuring two studios, a downstairs cafe, and the latest selection in fitness apparel including the Stella McCartney Line, it’s a haven for those looking to get their blood pumping. Even better, you can register for classes offering yoga, HIIT and much more for the lovely price of £0. If running is more your jam, Adidas has a running club for all levels. To learn more and join a class, hit up the Adidas Women chatbot on Messenger and say hello to healthier days.
THE STUDIO AT NO. 1 CARNABY
Sweaty Betty offers more than slogan tees to keep you inspired throughout your press and curls. Visit the studio at No.1 Carnaby for a dynamic pilates session that will release all the muscle tension build up after a long day at work. Because Sweaty Betty understands the ladies – not only a desire but a need for options – they also offer a range of boxing, riding, and dance classes (to name a few) in-store throughout London. And, you guessed it, it won’t cost you a pence. However, the release in endorphins might leave you feeling so good, you’ll just have to snag the bum sculpting Power leggings before you head off.
SWEATLIFE FESTIVAL
In addition to offering free in-store yoga sessions, Lululemon is behind the jam-packed yoga festival touching down in London this June. From June 22nd to 23rd, Sweatlife will be bringing some of the top yoga instructors to Tobacco Dock to host a series of sweat classes, meditation sessions, and informative talks. Tickets to the festival start at £35. If you’re wanting to go all in, consider the Essentials weekend pass which comes with the Train Times tights or T.H.E. shorts, and two pairs of the T.H.E. socks in addition to unlimited access to the yoga, meditation sessions, and talks happening throughout.
Booking for Sweatlife Festival is available here.