April 9, 2025 |
There’s a whisper of spring in the air… it’s barely enough to make you ditch the coat but it’s just right for dreaming up your next accessory move. And if you’re anything like us, your wishlist always starts with the perfect new bag. All eyes on the Madrid, Loewe’s newest bit of arm candy. A sleek yet softly structured carryall that made its debut on the house’s SS25 runway at the Château de Vincennes, the Madrid is already staking its claim as the season’s most versatile must-have.
Crafted in the house’s signature supple calfskin and developed specially for its ultra-soft hand feel – the Madrid is a return to Loewe’s hometown where its ateliers have been based since 1846. Think of it as heritage reimagined as a modern trapezoid silhouette with super cinched pleated sides, tubular straps with cushioned shoulders and magnetic gold hardware and Pebble closure that adds a hint of polish. The inside is equally as lush coming fully lined in buttery nappa leather, because Loewe never skimps on the details.
Available in small, medium and large sizes and in timeless tones like an inky black, dark burgundy, olive and burnt red, this is the kind of bag that makes everything else in your rotation look like it’s trying a little too hard. And yes, it’s got that magic Mary Poppins energy; roomy enough for the non-negotiables and the not-so-essentials. The Madrid is built for everyday but styled for the dreamscape.
If you needed even more convincing, just take a look at the SS25 campaign shot by David Sims. Actress and director Taylor Russell wonders barefoot in the Catalonian wilds, clutching the Madrid like it’s a secret worth keeping. It’s romantic, effortless and a little mysterious – exactly how we like our bags (and our campaigns).
The Loewe Madrid Bag is available now in stores and online.
Photography courtesy of Loewe.
