July 25, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
Guess Jeans’ Summer Campaign Lands In The Desert
Guess Jeans gets nostalgic in its latest summer campaign, tapping into the kind of Americana the brand has long been beloved for. Starring Evan Mock and Alana Champion amid a hazy Californian landscape, the campaign reimagines iconic imagery from the denim expert’s archives. Photographer Ian Markell captures the magnetic duo as they stand against a sprawling desert backdrop, clad in effortless double denim.
Whether lounging in a vintage Ford Mustang or curled up on a derelict, sun-faded sofa, the pair stare into the lens as if caught red-handed – yet too defiant to part ways. In that sense, they channel the innocence of star-crossed lovers, but with a rebellious streak. Guess Jeans distills that tension perfectly, blending timeless cool with modern edge. Tommy Dowling
Sinead O’Dwyer Is Popping Up In East London
This weekend, Sinéad O’Dwyer – the brand celebrated for its inclusivity and unapologetic celebration of the body – is taking over Hackney with a pop-up shop running from Friday to Sunday at 130-150 Hackney Road. The event marks the launch of the new SS25/PF25 collection, giving fans the chance to shop the latest looks straight from the campaign. From mini belt culottes to fresh SS25 denim, there’s plenty for you and your girls to snap up. So what are you waiting for? Head down and get in on it! TD
Swarovski celebrates 130 years with ‘Masters of Light’ exhibition in Hollywood
Swarovski celebrates 130 years of sparkle with Masters of Light – its immersive exhibition landing in the heart of Hollywood. After sold out stops in Vienna, Milan, Shanghai and Seoul, the dazzling showcase, envisioned by global creative director Giovanna Engelbert and curated by fashion critic Alexander Fury, takes guests on a luminous journey through the house’s rich heritage, bold innovation and boundless creativity.
The Los Angeles edition pays tribute to Swarovski’s iconic savoir-faire, spotlighting its glittering legacy across stage, screen and style. From legendary red-carpet moments to cinematic sparkle, Masters of Light offers an up-close look at Hollywood history through the crystal lens. The exhibition launches with an exclusive event on October 28, 2025, and opens to the public for a limited seven-day run starting October 29. Saywa Akakandelwa
Edition and El Silence Are Set For Ibiza
From suite life to seaside chic, Edition is swapping marble lobbies for Mediterranean sunsets as it takes its signature style poolside. From August 15 to 31, the luxury lifestyle hotel brand is checking into El Silencio for a two-week beachside takeover in Ibiza. Think curated cocktails, sun drenched lounging and a whole lot of laid-back luxury.
The collaboration brings with it a carefully curated lineup of events that channel the essence of both Edition and El Silencio, where style meets soul, and every detail is by design. Think immersive sensory wellness rituals, standout culinary moments and a calendar pulsing with creative energy. Expect artist led experiences, golden hour sails aboard an eco-catamaran and Edition’s signature Sunset Series – poolside gatherings where the fashion crowd and tastemakers come together. Live sets, captivating performances and a touch of the unexpected? All part of the plan. Book your stay here! SA
Usher Is the New Face of Ralph Lauren Fragrances
All eyes on Ralph’s Club. This summer, Ralph Lauren Fragrances ushers in a new era – fronted, rather fittingly, by Usher himself. Global icon, eight-time Grammy Award winner and bona fide style maverick, the artist steps into his first fragrance campaign for the house as the face of Ralph’s Club New York Eau de Parfum, starring sharp tailoring, soft shadows and Manhattan’s golden age remixed with the artist’s modern edge. “This is a brand that represents the best of who I want to be as an entrepreneur, a creator and a man.” Says the artist in a press release. “I’m inspired and energised – this partnership feels like coming home.”
Three decades in, Usher remains the blueprint: suave, assured and utterly unforgettable. A natural fit for Ralph’s Club New York, a fragrance built on legacy, presence and just the right timing. Talia Panayi
Fendi Celebrates 100 Years With Eaux d’Artifice
What better a way to honour 100 years of Fendi than with a new fragrance? Following on from the success of the Perchè No and La Baguette launches from last year, the maison has just debuted a new, celebratory scent inspired by Delfina Delettrez Fendi’s view of the Trevi Fountain by night titled Eaux d’Artifice. The notes? Think fresh juniper, mineral-aquatic accord, sensual musk and metallic touches that mimic the lucky coins that are thrown into the fountain. This is an aroma perfect for pairing with a glossy lip and a tall stiletto to commence the night. TD
Top image: photography by Ian Markell.
