TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
SETH ROGEN SPORTS UGG X THE ELDER STATESMAN
Seth Rogen. Ugg. The Elder Statesman. It’s the perfect combination. Launching just in time for the winter weather, the cozy collab and campaign, fronted by Rogen of course, is a six-piece range of footwear and accessories that effortlessly taps into the Emmy Award-nominated actor’s California-cool energy. Showcasing Rogen’s own talents, the campaign was shot in a custom ‘craft van,’ a hot pink Toyota HiAce, which included a full ceramics studio featuring Rogen’s own ceramic creations. The Abominable “Uggman” is also seen with Rogen in an homage to the cult-classic film Ghost.
Concentrating on a narrative of artisanal West Coast style and laid-back, quiet luxury, the collaboration offers textured and embroidered footwear and accessories in various colours that blend the look and feel of Ugg and TES. It includes the Ugg Classic Ultra Mini silhouette, a waterproof take on the Ugg brand’s best-selling Tasman X clog, as well as two outdoor slides inspired by iconic Ugg slippers, a backpack and a hat. Amalia Aleyeva
FESTIVAL D’HYERES X MERCEDES-BENZ: MEET THE WINNER
At the 38th Festival d’Hyères, Mercedes-Benz awarded its third annual Sustainability Prize to Petra Fagerstrom. The renowned international festival of fashion, photography, and accessories often regarded as one of the oldest fashion competitions, has been supporting young fashion designers around the world since 1986, and selected the Swedish designer based on her use of sustainable learnings gained from the Mercedes-Benz Sustainability Mentorship programme led by longstanding partners Orsola de Castro and Tamsin Blanchard from Estethica with support from the founder and creative director of Nanushka, Sandra Sándor. “The quality of her work is absolutely magnificent. We felt the need and the sense Petra wanted to give to the circularity and choice of materials she used for this look,” the Festival d’Hyères Fashion Jury, headed by Charles de Vilmorin, comments.
Besides providing Fagerstrom with a monetary grant, the award reinforces Mercedes-Benz standpoint regarding responsible and sustainable fashion. This year, fashion finalists were encouraged to upcycle materials from Mercedes-Benz passenger cars and incorporate them within their looks. AA
Photography by courtesy of Mercedes-Benz
PAUL MESCAL IN GUCCI’S HORSEBIT LOAFER
Everyone’s favourite Irishman, Paul Mescal, has added yet another notch to his star-studded belt – the lead role in Gucci’s new Horsebit 1953 Loafer campaign. Captured by German photographer and director Heji Shin, the Normal People actor swans about a plush apartment in a video commemorating the classic shoe’s 70-year anniversary. Accompanied by a series of portraits, Mescal is joined by fellow brand ambassador Xiao Zhan, with both donning the loafer’s original design. Championing the house’s renowned heritage whilst showcasing its contemporary allure, a tall glass of Mescal is a great way to celebrate. Bella Koopman
SSENSE JOINS FORCES WITH MARTINE ROSE FOR 20TH ANNIVERSARY
Marking 20 years in the retail bizz, Montreal-based content and e-commerce platform Ssense has launched ‘Ssense XX’ – a program platforming various creative partnerships. Well-versed in the world of collabs, fan favourite Martine Rose is one of the designers featured, unveiling a multi-channel video station offering insights into her eponymous brand entitled, Our Channel. Visually inspired by vintage news services, the project will be a broadcast voyage through the Martine Rose universe – using key events throughout style, music, film, culture and news to do it. Fancy taking a trip down memory lane? Discover Our Channel here. BK
ADAM JONES’ SPRING/SUMMER 24 COLLECTION HONOURS BRITISH PUB CULTURE
Welsh designer Adam Jones is the king of craftiness. Showing his off-calendar SS24 show on October 11, the collection featured a medley of mixed materials sourced from Deptford-based carboot sales, intended to reflect both the chaos and mundane of the everyday. Drawing on classic uniforms of the working-class and pub-centered memorabilia, street-cast models donned striped butcher aprons and skirts made from beer towels. Footie scarves were repurposed as sweatshirts and tea-towel prints were scattered throughout, imbuing a sense of nostalgia and community. Carlsberg, Guinness, Stella, Jones – the London-based creative is weaving himself into the fabric of boozy British classics. BK
COACH AND BOILER ROOM TEAM UP FOR “WEAR YOUR SHINE” CLUB NIGHT
Coach is collaborating with independent music platform Boiler Room on its campaign encouraging fans to “Wear Your Shine”. Another chapter in its Courage To Be Real series – the brand’s call to action for confidence and self-expression – the partnership has manifested with a club night headlined by electronic music maestros Desiree, fka.m4a, Jay Jay Revlon and Laelo Black. With support from Amani and Bambi, a pair of dancers enlisted by Jay Jay Revlon, the event – which is happening tonight at an undisclosed location – will feature Boiler Room’s signature format, seeing the DJ dancing along with the crowd. Not one to miss, stay tuned what’s to unfold. BK
THE BFC HONOUR JOE CASELY-HAYFORD WITH NEW SCHOLARSHIP
The British Fashion Council has just announced the launch and first recipient of its foundational Joe Casely-Hayford MA Scholarship – a prize intended to honour the late designer’s contributions to the fashion industry. Announced as Taya Francis of Nottingham Trent University, the scholarship provides financial support to a student from a black or mixed-race background studying for a masters at one of the schools recognised by the BFC Colleges Council. Acknowledging the widespread impact of Black British culture on the creative industries, the non-profit has also announced Casely-Hayford’s own posthumous Special Recognition Award, which will be presented at the 2023 Fashion Awards on December 4. BK
PALACE AND WEDGWOOD SPILL THE TEA
Palace has collaborated with Wedgwood to present a line of surprisingly elegant table and teaware. Wedgwood – the 260-year-old English heritage brand known for its remarkable luxury homewares and lifestyle accessories of fine bone china – may seem like a strange teammate for the skate-centric brand, but somehow, the result is divine. Including a teapot, cup, saucer and plate spattered with an archival strawberry pattern developed by Palace, the cottage-core ceramics take inspiration from Wedgwood’s renowned wild strawberry and vine pattern. Apart from tableware, the brand’s have created a skateboard featuring that same strawberry graphic in Wedgwood’s iconic blue colour to extend the collaboration. The accompanying campaign, shot by legendary British fashion photographer Alasdair McLellan, was aptly inspired by the beloved BBC TV show The Antiques Roadshow. Palace x Wedgwood is available at Palace stores online and in store, and exclusively in store at Wedgwood, Harrods. Discover the collection here. AA
MOMENTS OF COMFORT WITH BIRKENSTOCK X TEKLA
Paris and Copenhagen, footwear and sleepwear, Birkenstock and Tekla! The two brands launch their first collaboration which celebrates a shared appreciation for quality craftsmanship and mutual inspiration to create moments of comfort. Extending on Tekla’s classic sleepwear designs, the collaboration includes oversized kaftans, unisex fit buttoned cuffs and shirts, as well as a newly-updated renditions of Birkenstock’s iconic Nagoya slip-on clog and Uji sandal. The collection is available to shop here. AA