April 17, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
Prada’s ‘Days of Summer’ Campaign: A Sun-Soaked Escape in Sea, Sky and Soft Knits
Prada swaps the runway for a gozzo boat in Days of Summer, the house’s dog days campaign, casting Kendall Jenner, Hunter Schafer and Troye Sivan as modern muses adrift. Shot by Oliver Hadlee Pearch and directed by Miuccia Prada and Raf Simons, it’s a study in sun-soaked stillness – light knits, sharp cottons, sea and sky in soft focus. Each image lands like a postcard from a holiday you haven’t booked yet: quietly flirty, slightly surreal and dressed for the best kind of escape.
Róisín Pierce x Polène bags Ties Romance into Leather
Polène gets poetic with Róisín Pierce for the Irish designer’s dreamy leather bag debut, Button Bow. Known for her ethereal lacework and delicate smocking, Pierce trades thread for full-grain Dutch Nappa – reimagining her romantic world in sculpted leather. The Button Bow Box and Sphere are stitched by Spanish artisans into soft, bow-tied forms that blur the line between handbag and heirloom. Dreamed up in Paris, brought to life in Spain and shot in the Wicklow wilds – it’s a storybook accessory, sealed with a bow.
GUESS ECO: Greener Pastures, Chicer Wardrobes
Guess unveils its latest sustainable campaign and collection with Guess Eco, bringing a little more style to going green. The fresh digital campaign is light on impact, heavy on polish – featuring a pan-European cast including Vogue columnist Gisele Azad, wellness advocate Ninalotte Roose, and equestrian muse Shawny Sander. This season’s edit leans into conscious materials like Repreve® yarns, hemp, and Tencel™ all framed by sweeping, cinematic landscapes.
A Cut Above: Nigel Curtiss Reworks the Kimono
From Tokyo to the tailoring tables of Italy, Nigel Curtiss gives vintage Japanese kimonos a bold second imagining – reconfigured as sharply cut, one-of-a-kind jackets. Think prints of soaring cranes, sweeping landscapes and florals in full bloom, transformed into wearable statements. On view: a tightly edited selection of reworked silk pieces, each nodding to traditional artistry while pushing modern silhouettes. It’s heritage with a twist, made for those who like their style storied, rare and ready-to-wear. Shop the drop here.
Takay’s Tesseract Exhibition is a Monochrome Comeback
After three years off the radar, Takay makes a sharp return with Tesseract – a solo show and sleek photobook landing at Akio Nagasawa Gallery Ginza. Known for turning bodies into bold visual riddles, he’s back in monochrome mode, framing movement as art. Curated with intention, the exhibition marks a comeback worth showing up for – part study, part statement, all Takay. This is a vital re-entry from one of Japan’s most elusive visual storytellers.
To My Ships’ New Collection takes you from Troy to your toiletries shelf
The heroes have landed. To My Ships has officially taken over Liberty’s iconic atrium with an immersive installation marking the exclusive debut of Stand Up Bravely – a bold new deodorant collection inspired by The Iliad. Part Grecian temple, part olfactory arena, the sculptural space transforms everyday ritual into epic saga – complete with natural formulations, heroic scent profiles and a healthy dose of drama. The range includes a roll-on, spray, hand and body wash and eau de parfum – all lightly laced with marjoram and made to refill.
On until May 25, it’s a myth-soaked celebration of Liberty’s 150th – and a victory for armpits everywhere.
Louis Vuitton’s Mon Monogram is Personalisation, the Parisian Way
Louis Vuitton’s Mon Monogram offering just got a modern refresh, and it’s not shy about it. The luxury house is handing over the creative reins, letting you put your stamp on icons like the Keepall, Horizon and OnTheGo. Think crisp racing stripes, archival-style patches and newly minted typefaces, all made by hand in France and delivered in under a month. Pick your colours, drop your initials and let your luggage do all the talking.
Dior’s Rose Des Vents Blooms Anew
A breeze of whimsy lifts Dior’s Rose des Vents into new skies. Victoire de Castellane, creative director of Dior Joaillerie, spins symbols, stars and secrets into jewels that dazzle with meaning – rings that transform, charms that flutter and talismans kissed with diamonds. From bees in flight to moons in motion, each piece is a lucky little love note to Dior’s heritage. Cosmic, collectible and made to wear like a wink from the stars, this collection charts new constellations of craftsmanship, storytelling and a voyage through Dior’s most bewitching codes.
Dolce & Gabbana beauty debuts The Fresh Skin Collection
Marking its skinwear debut, Dolce & Gabbana‘s new Fresh Skin Collection is a pre-makeup ritual inspired by the elegance of fine lingerie. Each formula smooths, sculpts, and seduces before a brush even touches down – from glow-boosting creams to monogrammed eye patches laced with Italian botanicals. Joining the lineup are the Blueberry Nutri-Tint and a pH-powered Violet Blush for cheeks that flirt back. The result? A glowing canvas that’s ready to take on both day and night.
ASICS x Story mfg.’s collab is Gingham for the Sole
The Asics Gel-Venture 6 steps into a softer frame with Story mfg., gingham-wrapped and nostalgia-laced. In lilac and earthy green, the silhouette nods to skate scenes and slow days, reworked for a gentler pace. It’s picnic-ready, but made to move. Woven laces – a detail rooted in a Baghdad-born story, where Story mfg. co-founder Saeed first saw skaters lacing their shoes in creative ways – arrive with extras in the box for customising as you please. Crafted from conscious materials, this is a shift in tempo and mood for both, introducing a whole new way of wandering. The Asics x Story mfg. Gel-Venture 6s are available now at storymfg.com, and worldwide from 18 April.
Omorovicza’s presents a spell bound skin Elixir
Meet The Elixir – Omorovicza’s most potent potion yet. Packed with its highest dose of Healing Concentrate™, this serum is here to work wonders. Think 26 per cent more collagen in 24 hours, 72 per cent better resilience and reduced redness by a whopping 92 per cent. It hydrates, firms, calms and smooths – basically, ten skin wins in one sleek bottle. Serum? More like superhero.
Top image: photography courtesy of Prada.
