Ten Craves: Goomheo’s Dapper Gents, Loewe’s Leafy Home Scents And More!

TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.

Tommy Jeans’ International Games Collection

Live out your American collegiate dreams with Tommy Jeans’ new 41-piece collection of timeless athletic classics. A reinterpretation of the International Games capsule that celebrated global sport coming to Atlanta in 1996, the gender-inclusive capsule jumps between classic varsity jackets and colour-blocked shorts in red, white and blue (of course).  Boldly re-imagining Tommy Jeans’ sporting roots, with this collection, you can be part of a blockbuster year, even if you’re not stand-out college basketball guard Deja Kelly or Formula 1 driver Mick Schumacher – the sportsmen who star in the collection’s timeless campaign alongside All-Pro NFL wide receiver Stefon Diggs and wunderkind of the all-Japan skateboarding association Aori Nishimura. Shop here. Starr Evans

Armani’s Double Denim Daydream

As we swap out our winter layers for sleeveless spring fits, Armani has got transitional dressing sorted with its new capsule collection completely dedicated to denim. In the Armani world, the iconic fabric is the perfect material to add to your spring wardrobe, with each innovative piece from Giorgio, Emporio and Armani Exchange encapsulating the brand’s bold yet casually chic attitude. Armani’s fresh spin on the classic fabric will have you ready to strut into the new season in style. Discover the denim collection here. SE

Pomellato’s Perfectly Pretty Pom Pom Dot Collection

Stuck on your jewellery stack? Pomellato has got the solution with its new collection of double-faced gem pendents and chains reinterpreting an iconic gold necklace from 1974. Each necklace and bracelet is reversible and set with two different coloured gemstones, so you can change your look from day to night without taking anything off! The collection is inspired by the delight of colourful pom poms and based on the cutest button shape – a motif that forms part of Pomellato’s design heritage – evoking the light-hearted side of Milanese fashion whilst staying so handily versatile. Purchase yours here. SE

LOEWE’s Leafy Home Scents

Loewe Home Scents is bringing the wild side to your bathroom with its new Ivy Bath Line, setting the scene for spring with its woody aroma. Inspired by the leafy climbing vine, it’s sure to be a fresh new favourite for anyone who is sick of sweet florals, and luckily, the earthy line is available in three new self-care mediums: a body lotion, a liquid soap and a pink solid soap bar. However you take your soap, Loewe has got you covered. Shop here. SE

GOOMHEO’s Dapper Gents

Goomheo’s AW24 collection campaign feels like something out of a 1920s English countryside fantasy – a stark contrast to the brand’s previously acid-washed dream world of adventure. The new collection pairs sharp masculine shapes, sharp broad shoulders and angular pockets, with floaty feminine silhouettes like wide leg trousers and reworked jackets that expose elegant, corseted torsos. The pieces are rugged and multi-layered yet endowed with a gentlemanly spirit, making sure wearers will feel both elegant and free at once. This visionary new direction for the brand maps the unknown whilst ensuring we make it back in time for tea! SE

With Love, from Tiffany & Co.

Get ready to dive into the dazzling world of Tiffany & Co.’s With Love, Since 1837 campaign, where love, craftsmanship, and heritage collide in a spectacular celebration of the brand’s most iconic jewellery. The creations featured include luxurious hardwear bracelets, the mesmerising sixteen-stone embedded ring, and the classic Tiffany & Co. lock bracelet, all icons of the brand’s extensive jewellery archive. The campaign, a glamorous nod to the legendary Gene Moore, Tiffany & Co.’s former window display designer, features miniature and oversized models that playfully blend together. Envisioned by the dynamic duo of Dan Tobin Smith and Rachel Thomas, each shot is a work of art, inviting you to immerse yourself in Tiffany & Co.’s enchanting universe. Beth Darroch

Scarlett Johansson’s Prada Spotlight

What better way to showcase a handbag than on the arm of a movie star? Prada‘s latest Galleria campaign puts Scarlett Johansson in the spotlight, celebrating both her acting prowess and the art of cinema. Shot in New York City by director Jonathan Glazer, the campaign captures Johansson in her element, showcasing the infinite self-transformation that defines an actor’s skill. The Prada Galleria bag isn’t just an accessory here – it’s an essential part of Johansson’s everyday life, showcasing its versatility and practicality. Just like Johansson’s acting, the bag’s persona can shift and transform, embodying excellence in craftsmanship and style. BD

Kate and Lila Moss play peekaboo

Emerging amidst a sea of bags flooding the runways in 2008, Fendi unveiled a timeless masterpiece, the Peekaboo – a bag that embraced simplicity without sacrificing femininity. Designed to endure beyond fleeting trends, this bag boasted a distinctive trapezium shape, seamlessly blending practicality with elegance. Now, with iconic fashion figures Kate and Lila Moss gracing a new campaign, the bag effortlessly transitions between mature sophistication and youthful allure. It’s not just a bag; it’s a statement piece destined to stand the test of time, maintaining its relevance across generations. Shop here. BD

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