Ten Craves: McQueen Drops Pre-Spring Campaign, Tom Ford Throws Shade And More!

TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.

MISS SIXTY Links up with KNWLS

Ready to ditch the rules and embrace your inner rebel? Miss Sixty has teamed up with London-based brand Knwls to reimagine Miss Sixty’s iconic, rule-smirking spirit for today. The collection, steered by Knwls’ inimitable design sensibility, is a sharp, off-kilter collision of femme cutesiness and punky attitude. Expect familiar construction details reappearing in curious contexts, like pockets in unexpected places, plus low-rise jeans with jaunty hipbone pockets and tumbled leather jackets that are rough to the eye but butter-soft to the touch. It’s a collection that makes what should feel wrong feel so damn right. Available globally, discover the collection here.

MIGUEL CASTRO FREITAS unveils his first Mugler campaign

Mugler’s new creative director, Miguel Castro Freitas, has just unveiled his first visual narrative for the house: The Wardrobe of Identities. This SS26 pre-collection is an exploration of timeless forms and transformative styles. Get ready for new powerful silhouettes that recall the architectural power of Mugler, defined by sculpted tailoring, cascading satin and jersey, defined shoulders and hourglass waists. Lensed by Reto Schmid, the visuals celebrate the many selves we carry, from the personas we shift through to the quiet metamorphosis that defines our modern existence.

DISNEY X SWAROVSKI CELEBRATE 20 YEARS WITH A TAKEOVER OF THE CORNER SHOP AT SELFRIDGES

Selfridges has been hit by a major blast of pure, uncut sparkle. To celebrate 20 glorious years of creative collaboration, Disney and Swarovski have teamed up to completely take over The Corner Shop. It’s more than just a pop-up, it’s an immersive retail fantasy that brings the brand’s Austrian Kristallwelten installations straight to Oxford Street, including dazzling homages to Alice in Wonderland and Dumbo. The windows alone are a masterpiece of crystal nostalgia, featuring Cinderella’s famous glass slipper, a crystallised Bambi and the Beast’s iconic rose under a bell jar. Go channel your inner princess and shop the new, exclusive Beauty and the Beast collection before the magic fades on January 3.

SYLVESTER CHASES TWEETY INTO THE WORLD OF UGG x PALACE

Did you ever think you’d see Sylvester and Tweety battling it out on a pair of Ultra Mini boots? Well, get ready for chaos because Ugg and London skate-disruptors Palace have just dropped what might be the most wonderfully unhinged collaboration of the season. The collection is a high-octane collision, slapping multi-layer embroidery of the relentless Looney Tunes chase right onto Ugg’s classic Tasman and Ultra Mini silhouettes. From the chunky Wool Varsity jacket to the fuzzy footwear, it’s a fever dream that merges Palace’s cheeky, bold approach with Ugg’s cosy confidence. Forget high fashion rules, this is pure cartoon anarchy and we love it. Shop the collection starting here.

MONCLER GRENOBLE HAS YOUR SKI WEAR SORTED

Ever wish your ski suit looked less like performance gear and more like a fit for the street? Moncler Grenoble’s AW25 collection is closing the distance between extreme performance and metropolitan polish, giving us one of the chicest mountain life uniform we’ve ever seen. City fabrics like gabardine, flannel and suede are all given technical transformations, ready to handle the highest runway in Europe, Courchevel’s iconic altiport, where the line debuted to the chicest après-ski lounge. Expect next-level Japanese technical denim ski suits, sophisticated shearling-trimmed wool coats and high-performance puffers elevated with luxe corduroy and velvet accents. If it’s good enough for two-time Olympic gold medalist Chloe Kim and supermodel Amber Valletta, it’s certainly good enough for your next mountain escape. Discover the collection here.

Louis Vuitton is providing style for your CANINE COMPANIONS

The ultimate status symbol isn’t a bag, it’s the fully kitted-out monogram-clad canine companion scampering along beside you. Louis Vuitton men’s creative director Pharrell Williams has officially dedicated his whimsical vision to the canine world with the new Dog Collection 2026. This drop is an ode to the “pet-loving sophisticate” transforming LV’s travel heritage, first seen in its 1913 dog kennel, into a modern, coordinating masterpiece. You’re sure to be completely obsessed with the accessories: the hands-free crossbody leash, the LV Lovers Dog Beret and the utterly decadent, handheld bone-shaped monogram trunk. Owners can even match their pup with a leather crossbody thermos holder, ensuring no one breaks the bucolic, stylish fantasy. Head in-store to snag a Speedy Pet Trunk carrier and hot-stamp your best friend’s name on their collar.

GIORGIO ARMANI NEVE RETURNS for AW25 

Take your ski style from the slopes to St. Moritz with zero loss of elegance. Giorgio Armani Neve is back for AW25, proving that high fashion and high performance don’t have to be mutually exclusive. The collection is defined by subtle luxury and tactile warmth, pairing technical fabrics with cashmere and long-haired shearling. For women, look for jumpsuits in tonal technical silk and plush sheepskin gilets, all in a soothing neutral palette of beige, camel and icy blue. The men’s collection, meanwhile, brings the alpine adventure spirit with metallic-fabric ski suits and bold, chunky pullovers. Finished with luxurious accessories like roomy sheepskin bags and leather boots, it’s a definitive wardrobe for mountain sophistication.

TOM FORD is throwing shade

Under the keen eye of Haider Ackermann, Tom Ford Eyewear is ushering in a new era of luxury with the 254 Collection. The new line channels power, precision and serious personality, offering a glimpse into the future of contemporary sophistication. This is more than just a pair of frames, it’s a dialogue between structure and fluidity, where classic Tom Ford shapes are dramatically reimagined. Expect sculptural lines and refined finishes that embody the effortless, distinctive elegance the house is known for. With 254, you’ll be making a statement without saying a word. Shop here.

JERMAINE FRANCIS’ latest work

Forget the typical photography show; In Plain Sight: Photography, Power and Public Space in Britain is a necessary interrogation of the last two decades of British life. Co-curated with Christiane Monarchi, this exhibition at Matèria showcases eight lens-based artists who use public space and language as a transformative site for political, cultural, and personal declaration. The highlight of the exhibition is 10 Magazine contributor Jermaine Francis’s multimedia work, A Post Industrial Dreamscape (2024), which is a filmic and textual meditation on postcolonial Britain and its shifting political landscapes. Francis daringly reclaims the rave and club scene with a phenomenal, layered soundtrack by Tony Bontana as a radical, collective space of resistance against the oppressive politics of the 1980s and ’90s. This is British history with a defiant pulse. Discover more here.

ROBYN LYNCH REIMAGINES TEAM UNIFORM FOR Guinness STOREHOUSE’S 25TH ANNIVERSARY

Irish fashion just got a Guinness-level upgrade. To celebrate the 25th anniversary of the Guinness Storehouse, it has tapped Dublin-born menswear designer Robyn Lynch to dream up an all-new team uniform. Lynch, known for rooting her work in Irish heritage, has transformed the team’s look into a masterclass of modern workwear, blending technical functionality with subtle sophistication. The collection, which includes knitwear proudly produced in Ireland, features details like custom harp buttons and an apron screen-printed with a gradient technique that symbolically mirrors the actual settling of a pint. Even the Connoisseur Team uniforms pull from the archives, reinterpreting the classic brewery lab coats. Grab a piece of this iconic collaboration, as a limited-edition hoodie and T-shirt in-store now.

SOSHIOTSUKI teams up with ZARA

Zara just dropped a high-concept capsule with Japanese designer Soshi Otsuki that feels something like a precious heirloom. Dubbed A Sense of Togetherness, the collection is rooted in a nostalgia for ’80s and ’90s Japanese culture, blending a delicate, vintage sensibility with Soshiotsuki’s precise and modern virtuoso tailoring. Across the menswear, find that perfect balance of structure and ease, where formal fabrics are draped and sculpted in unexpected ways. Womenswear offers fluid shapes and soft proportions in a nostalgic palette, while the kidswear brings an intimate touch, echoing the designer’s own handmade childhood clothes. This is what emotional dressing looks like now, elegant, quiet and deeply felt. Shop the collaboration here. 

KIM SION and LE MONDE BÉRYL serve up sexy shoes for the holiday season

Ready to ditch dressing for others and embrace pure, personal power? Le Monde Béryl has teamed up with creative consultant Kim Sion for a capsule that’s an elegant, playful and utterly defiant take on sexiness. Sion’s inspiration? Strong female archetypes like beauty pageant queens, resulting in shoes that make you feel sexy for yourself, no one else. The three new silhouettes, the Madison Boot, the risqué Sable Pump and the jewel-like Cherry Mule constructed from sculpted wood are objects you might want to put on a shelf, not just your foot. This collaboration expertly reinterprets classics and is exactly the antidote to quiet dressing we’ve all been craving. Catch the exclusive pre-launch at Dover Street Market London now.

VAN CLEEF & ARPLES – DÉDALE, L’ÉCOLE’S FIRST SERIES LITERARY WORKS COPUBLISHED WITH FRANCO MARIA RICCI

For the literary sophisticate who believes jewellery is more than just hardware, L’école (School of Jewellery Arts) and Franco Maria Ricci have launched the fourth volume of their Dédale literary series: Madame de by Louise de Vilmorin. The series itself is a curated library of works tied to precious stones and the arts. The new volume was a “clear choice” because, as L’école’s International Director Guillaume Glorieux notes, it is a work in which “emotions and jewellery are intertwined from start to finish.” Forget beach reads, this is elevated, jewel-box literature designed for the truly refined reader. Discover more here.

ERL LAUNCHES THE VAMP QUADS

Eli Russell Linnetz is channeling pure, sun-drenched Venice Beach nostalgia with the debut of ERL’s new footwear silhouette: the Vamp Quads. This is a dramatic re-imagining of the chunky skate shoe, washed in shades of California that instantly recall ’90s skate glory. The Vamp Quads are all about quiet precision, built with a four-colour leather panelled construction anchored by rich cowhide suede. Handmade in limited quantities, every detail is considered, from the custom 9mm-thick ERL laces to the articulated foam comfort inside. Arriving in a wonderfully lo-fi transparent corrugated box, these shoes capture the laid-back, colourful spirit of ERL’s all-American luxury. Grab them exclusively at ERL.Store in Mocha or Cream.

HELLO I LOVE YOU BY DEREK RIDGERS is the new photobook you wont want to miss

Forget everything you think you know about photography. 10 Magazine contributor Derek Ridgers’ new book, Hello I Love You, isn’t just a collection of portraits, it’s a visceral, velvet-rope-access diving into the beating heart of London’s post-punk, new wave and New Romantic club culture. Ridgers didn’t just document the scenes, he was essential to them, capturing a generation that lived to invent themselves nightly. From the defiant poses of the Blitz kids to the electric energy of the burgeoning queer scene, this book is an intimate, unfiltered testament to self-expression and subculture that redefined British fashion and music. An ultimate visual manifesto for anyone who craves the authentic, beautiful chaos of night life. Secure your copy here.

MCQUEEN’s SS26 pre-COLLECTION is the life of the party

This isn’t a collection; it’s a social document. Seán McGirr’s vision for McQueen’s SS26 pre-collection unfolds at Eltham Palace, turning the royal residence into a stately venue for total hedonism. The mood is a high-society scandal, a “life of the party” escape where youth seek “stately abandon”. The entire visual atmosphere is built on a “simmering tension between rebellion and romanticism”, explicitly evoking Dafydd Jones’s iconic book, The Last Hurrah. It’s an irreverent, refined world where the shattered elegance of chandelier embroidery clashes with the strict lines of black tie tailoring. It’s a gorgeous subversion, a uniform for revelry unbound from tradition.

RICK OWENS has officially cosigned his favourite TOOTHPASTE 

The collaboration you didn’t know you needed is here: Rick Owens and Selahatin have turned your daily oral hygiene routine into a grounding, austere ceremony. This isn’t just toothpaste, it’s a ritual stripped to essence, elevated to devotion. The four-piece line, including mouthwash, Eau d’Extrait Oral and a handmade horn toothbrush is built on the tension between opposites. The new ‘Black’ flavour is a high-concept collision of verbena, rosemary and black pepper that leaves a clean, metallic afterglow. Owens was drawn to the brand after admiring its font and its vision to magnify the most essential things in life. This collection perfectly bridges Selahatin’s intimate flavour rituals with Owens’ ceremonial uniform, turning the everyday into a profound, precise act of self-care. Shop here.

On the first day of christmas my true love gave to me, 12 DAYS OF Maison MARGIELA 

For the holidays, Maison Margiela has transformed an archival artefact, an embroidered cotton calendar into a brilliant, digital exploration of its core DNA: The 12 Days of Margiela. It’s a genius piece of conceptual play, turning the classic festive countdown into a precise reinterpretation of the maison’s numeric coding system. Every day, a number from 0 to 23 corresponds to a specific Margiela line, inviting you to trace a path through the brand’s entire universe, from the avant-garde Line 0 Artisanal to Line 22 Shoes. It’s the ultimate insider’s guide, proving that even a holiday tradition can be subverted into a profound, intellectual reflection on legacy and anonymity. Get yours here.

BOTTEGA VENETA LAUNCHES BOTTEGA FOR BOTTEGAS 2025

Bottega Veneta‘s annual Bottega for Bottegas initiative is back, elevating small-scale craftsmanship to luxury status. This year spotlights artisans from Venice, New York and Milan, cities woven into the brand’s history. The must-have capsule of elevated drinkware and stationery includes Sterling silver knot-detail cocktail sticks by Heath Wagoner and elegant silverplate glasses by Ganci Argenterie. It’s a sharp, sophisticated homage to the mastery of the small workshop. Shop here.

Top image: photography by Mario Sorrenti, courtesy of Moncler Grenoble. 

@10magazine

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