Ten Craves: Machine-A Goes International, Prada On The Big Screen And More!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

Machine-A goes international

London’s emblematic luxury haven Machine-A is taking a trip to Shanghai for the opening of its first global store. Presenting an immersive 245 square meter space, the store will act as a creative meeting point between London and Shanghai. Founder Stavros Karelis has come together with Raf Simons to host the brand’s first-ever shop-in-shop experience designed by architect Glenn Sestig, being Simons’ first direct-access model for shoppers in the country. Launching in September, Machine-A Shanghai will feature both emerging and established designers from around the globe while working to spotlight local talent.

Ami and Tom Daley celebrate Pride Month

Ami Paris and British Olympic diver Tom Daley have joined forces on a collaborative knitwear release to celebrate Pride Month. Two mock-neck sweaters have been embroidered with Ami’s recognisable heart motif and don premium wool constructions. The Rainbow Jumper has been designed with the vibrant hues of the pride flag, while the Cropped Cable Jumper arrives in a pastel pink base with striped rainbow-like hits at the shoulders and midriff. All proceeds will be donated to the British charity Kaleidoscope Trust, which works to protect LGBTQAI+ rights. The jumpers will be sold at auction on June 18 here.

Photography courtesy of Ami

Maison Margiela presents the New Lock Bag

Maison Margiela has launched the bag of the summer, the New Lock Bag, designed as part of the brand’s spring/summer 2022 Avant-Première collection. Arriving in two sizes, the bag, designed by John Galliano, draws upon the idea of “inverted snobbery”, featuring a turning clasp that displays the words “Engaged” and “In use” when locked and secured. The New Lock bag is two-sided and is presented in contrasting materials and colour options for optimal wear when out on the town. Shop here.

Photography courtesy of Maison Margiela

Prada celebrates cinematic legends

For its AW22 campaign, Prada has chosen to highlight a trio of cinematic legends that have contributed greatly to modern-day Hollywood and its development to the present. Shot by photographer David Sims, the campaign features Rami Malek, Jeff Goldblum, and Damson Idris, alongside objects significant to each of them. The latter two made their catwalk debut walking Prada’s star-studded menswear show back in January.

Alighieri turns the Television Centre into an Italian piazza

Get ready for an Italian getaway because jewellery label Alighieri is converting London’s White City Television Centre into an Italian piazza, filled with Alighieri jewellery, and the creations of Mariella’s Bridal. Ideal for your upcoming summer adventures, the space brings Florence to the UK through the creative lens of Rosh Mahtani. The ten-day installation invites you to step into a new world immersed in eye-catching accessories and ornaments, souvenir shops and gelato stands, while seating is available for attendees to sit back and relax. Visit the space now until June 19.

Photography by Rosh Mahtani

Dsquared2 launches wallpaper collection

Dsquared2 is expanding into the world of homeware with its inaugural wallpaper collection. Now you can dress your humble abode in the brand’s most identifiable patterns with a selection of ten distinct prints. Created in collaboration with LondonArt, designs include Canadian forest scenery, distressed cement, vintage florals with Dsquared2 scribbles and more.

Photography courtesy of Dsquared2

Naomi Campbell stars in Self-Portrait’s debut bag campaign

Self-Portrait has called upon the legendary Naomi Campbell to star in its “The Bow is Mine” campaign. The debut bag from the brand hangs from the icon’s hands as she relaxes in a classic British home. From laying on a cozy bed to chatting on a dated phone in her pink-tiled bathroom, the images sees Campbell joined by her trusty sidekick at all times.

Photography courtesy of Self-Portrait

Wales Bonner and Kerry James Marshall fight against racism

Wales Bonner and acclaimed American artist Kerry James Marshall have crafted a limited-edition capsule collection to combat anti-Black racism and the unfair justice system with a pairing of artistic tees. Renowned for the depiction of Black protagonists in his paintings, Marshall’s touching artworks are blasted on the T-shirts, acting as a tribute to Black lives failed by the US judicial administration. All sales proceeds will be donated to the Study and Struggle, an organisation that works to help released prisoners step into society through community action. Shop here.

Photography courtesy of Wales Bonner

Introducing Farfetch Beat with Peter Do and Opening Ceremony

Debuting its very own collaborative series, multi-brand destination Farfetch presents Farfetch Beat, an assembly of exclusive collaborations and releases alongside some of the most revered names in the fashion-sphere. For the first edition of the series, the retailer has partnered with New York-based Peter Do and Opening Ceremony on a pair of varsity jackets. The Opening Ceremony staple has been redesigned with Do’s minimalistic approach, built from recycled nylon and delivered in numbered tote bags. Shop here.

Photography courtesy of Opening Ceremony

Boiler Room’s SS22 collection is made for tomorrow’s utopia

Fit for tomorrow’s utopian universe, British music platform Boiler Room has crafted a new merch collection submerged in psychedelic prints. Dubbed Utopia Dance, the range sees tees, button-up shirts, hoodies, trousers and shorts don spray-painted lettering, melting graphics and futuristic emblems. Shop here.

Photography courtesy of Boiler Room

Burberry and Pop Trading Company celebrate the outdoors

Paying tribute to the beauty of the outdoors, Burberry and Amsterdam-based label Pop Trading Company have crafted a collection that calls upon the alfresco nature of skateboarding. Symbolising liberation inspired by Japan’s restricted daytime skate-life, the range arrives in a muted colour palette for high performance in low-lit spaces. Blurred checkered patterns cover button-up shirts, parkas and jackets, while the classic car coat dons the Burberry nova check in reflective nylon. Co-branded hoodies sit next to matching tees, while blankets are decorated with Pop Trading Company’s “P” logo and skateboards are completed in a distressed fashion.

Photography courtesy of Burberry

Top image courtesy of Machine-A. 


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