October 25, 2024 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
FRED PERRY’S INDUSTRIAL REVOLUTION WITH CRAIG GREEN
Sportswear label Fred Perry is teaming up with menswear designer Craig Green to reinvent its iconic polo shirts, showcasing new innovative ways to wear them. Known for his delicate take on modern masculinity, Green teased the pair’s collaboration back in June within his SS25 collection, where belts were precariously stacked on top of the polos. Building on Fred Perry’s subcultural heritage spanning over 70 years, both designers experimented with layering to reimagine their legacy on British dressing.
Comprised of four polos the collection becomes the “uniform of the non-uniform” according to a press release: a duo of reversible shirts feature doubled fabrics and contrasting faces, whilst two quilted polos spotlight Green’s signature stitched channels which run through the tops. In a campaign photographed by Amy Gwatkin, the polos are meticulously stretched out onto sculptural machines. With set design by David Curtis-Ring, a frequent collaborator of Green’s, two of the mechanical sculptures will be displayed in Dover Street Market London from today. Freya Goodchild-Bridge
Photography by Amy Gwatnik
DIP YOUR TOES INTO AURALEE AND TEKLA’S LINK-UP
Picture this: you’ve just had a piping hot bath on a winter’s evening, and are in need of some cosy (and stylish) outerwear to cuddle up in. Scandinavian homeware label Tekla and Tokyo-based Auralee have you covered, as the pair have released a limited-edition collection of lounge and outerwear inspired by both brands’ cultural appreciation for bathing rituals. The collection tells the story of returning home from an onsen (a hot spring bath) on a cold evening, itching to bring its warmth home with you.
Pieces include outerwear, towelling, knitted accessories and sleepwear, all in iterations of earth tones; punctuated by the barren environments where onsens are found. With a commitment to modern craftsmanship, the understated wool robe and ivory padded jacket marks Tekla’s first escapade into outerwear. Their ‘onsen-sized’ towel comes with an elongated canvas label so it can be wrapped around the head. Launching October 30, the collection is nothing if not refreshing. FGB
Photography by Nikki McClarron
CHANEL’S NEW HAUTE COUTURE BOOK
The latest coffee table book to add to your basket has arrived! Chanel has cordially invited you backstage in its new book, which documents the behind the scenes ongoings at three of its haute couture shows. With a focus on those between SS22 and SS23, the protagonist of the book is French artist Xavier Veilhan who worked in tandem with artistic director Virginie Viard (who provides the book’s foreword) and designed the set for all three collections.
Inside you’ll find rough sketches of initial set designs, embroidery details and extracts from the films and photographs of the show sceneries. With text by fashion historian Francoise-Claire Prodhon, Chanel offers exclusive interviews with Veilhan, who explains the visual narrative behind his sets: from the dummy golf course scenery for SS22 to the giant animal sculptures of SS23. His chaotically wild world becomes an enticing backdrop for readers to delve into, as they are accompanied by the virtuosic vocabulary of Chanel’s haute couture garments. FGB
Photography courtesy of Chanel
LOUIS VUITTON TAKES TO THE SLOPES
Louis Vuitton is hitting the slopes this winter and giving ski season a facelift with its LV Ski 2024 collection. Featuring technical sportswear, après-ski cosies, everyday ensembles and a surplus of monogram accessories – not to mention the shearling-meets-suede bags – the capsule sees a reprise of the label’s Mirror Silver colourway – which washes itself over cross-bodies and tote bags alike. Meanwhile all-weather nylon gilets with quilted topstitching pay tribute to Louis Vuitton’s Malletage trunk design and cashmere knits are paired with sports leggings and knee-high shearling boots. Hit the slopes in Louis Vuitton’s frosty and festive seasonal fashions. FGB
What a strange Crowd! LOEWE Unveils Star-Studded Campaign Shot by Juergen Teller
Drew Starkey, Ambika Mod and two bodybuilders walk into a bar… this, among other unexpected combinations is the premise of Loewe’s SS25 precollection campaign. Shot by superstar photographer Juergen Teller, the images seek to present fans of the Spanish luxury brand with a commentary on the duality existing between talent and personality: human archetypes – represented by some of the creatives that have formed the ever-evolving cult around creative director Johnathan Anderson and Loewe – appear on white backgrounds alongside human stereotypes like the gardener, the bodybuilder, and the biker. Netflix’s Richard Gadd, of Baby Reindeer fame, poses next to an agriculturist with a giant vegetable, Sue Kroll beside a swim-suit-clad surfer and Leo Woodall by a very swanky looking knight. The point? To show that characters are defined by what they wear, that dress is costume and that a good sense of humour goes a long way. Joshua Beutum
Photography by Juergen Teller, courtesy of Loewe
Ciao Firenze! Gucci is Heading Home
Gucci is coming home! Following his first cruise show for Gucci in London, Sabato De Sarno is returning to the place where the house was born for the reveal of his 2026 Cruise collection. On May 15, 2025, the new show – appropriately dubbed Gucci Firenze – is set to reflect on Guccio Gucci’s journey from luggage porter at The Savoy to the founding of his leather shop in Florence. Here at 10, we’ve already packed our bags… maybe we’re a bit keen to see De Sarno’s take on Gucci’s Italian heritage. Oh well, at least we’ve got the Statue of David to keep us company while we wait. JB
Vivienne Westwood returns to the runway at Shanghai Fashion Week
After a five-year break from the runway, Vivienne Westwood took to Shanghai to present its spring/summer 2025 collection, framed as a dialogue between the clothes and the people wearing them. The collection opened with a pinstriped black suit that would make even Lydia Deetz smile, followed by a series of equally dark, almost gothic ensembles with low necklines and long silhouettes that transitioned seamlessly from funeral-to-funfair. Soon, more colour was introduced with neon yellow pinstripe suiting and twill scarves and a few fun nods to the house’s codes – think check denim, Britishness, structured tailoring and brand favourites like the Sunday dress and Monday skirt. There were also some characteristically innovative elements like a series of T-shirts with scaled up photographs of random ceramic figurines printed in newspaper print.
Gender play was everywhere. Men in heels, tights and a particularly fun sparkling club dress offered fans a modern take on the house’s punk roots, while the collection’s fun-ness stands as an enduring marker of the brand’s emphasis on fashion and beauty as joy. JB
The Many Sides of Man in Dior’s Spring Campaign
In a campaign shot by Rafael Pavarotti, Dior shows that there are many sides to the Dior Man. Representing his duality, the luxury house describes these new images as uniting “tradition and subversion, subculture and couture” to create “a fashion for all moments”. The campaign features shots of models superimposed in front of serene landscapes that read like an invitation to escape to the beach, while iconic brand staples are reimagined through a new lens: the trench is deconstructed and reconstructed in a new three-in-one model, and the utilitarian lexicon of the bomber jacket is transformed in a burgundy leather with the words ‘CHRISTIAN DIOR COUTURE’. Casual and sartorial, the campaign is an ode to the plural identity of the Dior man. JB
Photography by Rafael Pavarotti
Flannels Heads To Leeds
British luxury retailer Flannels is expanding. Joining its stores in London, Leicester, Liverpool, Sheffield and Newcastle, a new address sitting pretty in the centre of Leeds has just been added to the roster. A neck-breaking six floors tall and spanning over 70,000 feet, it’s a one-stop shop for all your high-end needs. Fashion, beauty, homeware, a gym and a cafe are all available for perusing with the hottest brands of the moment – Gucci, Saint Laurent, Prada, you get the memo – all hanging from the rails. Discover more here. Bella Koopman
Time to downsize? Breitling Unveils Its Smallest Watch
Size does matter for Breitling, which is launching a new, super slender Chronomat 28 watch, an elegant take on the ’80s classic for even the slimmest of wrists. The luxury watchmaker’s smallest offering to date, the 28mm model comes with the option of a variety of sleek dials – think blue mother-of-pearl with lab-grown diamonds, stainless steel with a black mother-of-pearl dial and an 18kt red gold that will have you looking to downsize. Buy in-store or online here. JB
Top image: photography courtesy of Gucci.
