February 20, 2025 |
TEN CRAVES IS OUR ONLINE SERIES THAT ROUNDS UP ALL THE BEST PRODUCT LAUNCHES AND MUST-KNOW FASHION HAPPENINGS WEEK IN, WEEK OUT.
BRAIN DEAD and A.P.C Go BACK TO BASICS
A.P.C. x Brain Dead: a decade in and still ripping up the rulebook. This time, it’s denim on denim on denim – raw selvedge indigo, straight-talking and built to last. A trucker jacket, a bell hat with tonal stitching and a tote bag complete the kit, while a raglan hoodie and short-sleeve tee remix Brain Dead’s Logo Hed with A.P.C.’s pared-back precision.
Shot in Paris, the collection campaign finds founders Kyle Ng and Jean Touitou strumming Pale Blue Eyes by The Velvet Underground – a nod to the transatlantic creative spark. “I feel freer when I travel West,” says Touitou. The drop lands February 25 – don’t sleep on it. Talia Panayi
Ecco.Kollektive Goes GREEN
Craig Green x Ecco.kollektive is back for round five – bigger, bolder and built to break boundaries. Fresh off the SS25 runway, Green reworks Ecco’s craftsmanship with sculptural leather jackets – patched, layered and pieced together like wearable architecture.
On foot? The 1980s Ecco Joke shoe gets a Green makeover – where ultra-soft suede meets near-indestructible Dyneema®, and futuristic Apparition Leather® brings a transparent twist. And in a world-first, Green debuts the Super Critical CO2 dyeing technique – rewriting the rulebook on leather production. A fusion of past and future – catch it before it’s history. TP
BARACUTA’S SS25 Offering
Step into a blend of heritage and innovation with Baracuta’s SS25 collection. Featuring five standout materials – rainwear, seersucker, nylon ripstop, garment dyed canvas and sportswear – each reimagined for today, these new season styles are set to become as iconic as the classic G9.
The collection showcases earthy-toned seersucker, perfect for the warmer months. Whilst adding to the mix, fresh styles like the car coat and peacoat with bold mustard corduroy collars. Expanding beyond outerwear, the collection includes coordinating mid-layers, trousers, and shorts – designed to form a laid back, unified wardrobe that reflects the dynamic, vibrant energy of summer. Discover the SS25 collection online at here and at select retailers including END., Mr. Porter and Liberty. LJA
FitFlop X ROKSANDA’s bold new collaboration
FitFlop, the global leader in ergonomic footwear, teams up with visionary designer Roksanda Ilinčić for a bold new collection that fuses avant-garde style with all-day comfort. Inspired by Roksanda’s SS25 runway, these shoes transform footwear into wearable art. Think a mix of playful yet dramatic silhouettes in luxurious shearling and edgy color-blocked leather in daring colourways of red, black, yellow and caramel. With FitFlop’s cutting-edge biomechanics and Roksanda’s sculptural aesthetic, it’s the perfect blend of high fashion and wearability. Don’t miss the exclusive online preview on March 12, with the global launch set for March 13. LJA
Work Hard, Play Harder in Kiko Kostadinov x Asics
Workwear gets a fresh fit-out as Kiko Kostadinov and Asics unveil the Gel-Kiril 3 – a silhouette that works hard and plays harder. Built on Asics’ legacy of utility-first design, this iteration raises the stakes (and the TPU front), layering industrial toughness with tactile play. Honing in on core functionality, it reworks Japanese utility wear with a debossed pattern that plays with texture and tone.
Captured in Chiba, the campaign follows real workers on-site, proving the Gel-Kiril 3 is made to move. First dibs? Hit the LA (February 21) and London (February 22) activations for performances and early access. Otherwise, clock in February 24 at 10 am British time get your pair before they’re gone! TP
Napapijri steps into summer
Napapijri has unveiled its SS25 collection, marking the debut of its first capsule collaboration with creative director Christopher Raeburn. This season explores the power of tech and innovation, reinterpreting the brand’s heritage with clean lines, material research and precise detailing. Inspired by summer’s chromatic depths, blues and oranges define modular outerwear and utility-focused pieces. Raeburn’s Future Heritage capsule blends outdoor heritage with urban appeal, emphasising adaptability, structure and sustainable innovation. As the season shifts, the collection moves from structured spring layers to relaxed, adventure-ready summer staples. This launch signals a bold new direction for Napapijri. Emily Phillips
Top image: photography courtesy of FitFlop x Roksanda.
