Ten Craves: Balenciaga’s New Flagship, Alaïa’s Parisian Cafe and More!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

With the fashion world at its busiest and Paris Fashion Week coming to a close, dive into what we’ve got our eye on this week.

Chanel meets K-Pop with its Coco Neige 2021/21 collection campaign

K-pop stans, this is for you! South Korean singer Jennie, a member of the K-pop group Blackpink, is the face of Chanel’s Coco Neige 2021/22 campaign. The pieces, as the name suggests, are entirely dedicated to the mountains and suitable for colder temperatures. With Coco Neige, Chanel is bringing K-pop to the Alps, and we at 10, cannot wait to ski while wrapped in a Chanel puffer jacket to the rhythm of Blackpink’s greatest hits. FC

16Arlington SS22 collection is all about drama

16Arlington‘s founders Federica Cavenati and Marco Capaldo expressed their view of the contemporary woman through their latest collection: an ultra-glamourous, gothic, femme fatale. Details, such as lengths, hems, and pockets were elongated and exaggerated to give a more dramatic look to the collection, while emphasising the wearer’s femininity.  FC

Photography courtesy of 16Arlington

Balenciaga’s UK flagship relocates to a brand new space

Balenciaga has a new UK flagship in London, arriving at Sloan Square with Raw: a brand new 722 square-meter space that features exposed electrical wires, air ducts, support beams, and cracked stained concrete floors, resembling an unfinished construction site. The rough interiors are then balanced out with modern decor, which includes LEDs, video screens, and Balenciaga’s latest collections. The contrast between raw architecture and avant-garde details creates an interesting juxtaposition worthy of the brand’s signature style. Raw is located at 103-105 Sloane Street, London SW1X 9QX. FC

Photography courtesy of Balenciaga

Chopova Lowena sit down with Francesco Risso as part of Matches Fashion’s Innovators

As part of Matches Fashion’s Innovators program, the etailer has invited its brightest young stars to have a one-on-one chat with some of their fashion heroes. Amongst the interesting chinwags is South London-based designers Chopova Lowena, who sit down with Francesco Risso, the leading man at Marni. Have a listen below.


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Feben presents her SS22 campaign

Following her triumphant London Fashion Week debut, London based designer Feben presents her SS22 campaign. Shot by Rafael Pavarotti and styled by Ib Kamara, the collection is an ode to our spiralling wardrobes through lockdown. Read the full review here.

Photography by Rafael Pavarotti 

MM6 by Maison Margiela gives us surrealism with its SS22 collection

MM6 by Maison Margiela created the ultimate post lockdown collection for your fanciest and most extravagant aperitivo dates. The collection presents checkered prints in black, pine green, and red, mixed and matched with some of the brand’s staple pieces. Some playful details, such as teabags and rubber dishwashing gloves, were extrapolated from everyday life, readapted, and added to some of the looks. The purpose is to add a surrealist approach to the collection. FC

Photography courtesy of Maison Margiela

Alaïa unveils a new Paris café

Hosted at the Hôtel Particulier at 5 Rue Marignan, the house of Alaïa’s new the new restaurant, dubbed Café Alaïa Da Rosa, has now opened its doors. Offering an authentic and simple Mediterranean-inspired menu, the dishes are ready to transport you far away. Visit the cafe now. Andrea Sacal

Photography courtesy of Alaïa

Loewe goes around the world for its Amazona campaign

Loewe’s new globetrotting campaign sees Juergen Teller take his camera to London, Seoul, Shanghai, France, New York and California to capture global personalities in their homeland. K-pop star Hyuna was photographed with blossoming cherry blossoms whilst British actor Nabhaan Rizwan is seen posing in front of ping pong tables in London. Headling the campaign is none other than Gillian Anderson, who is seen gripping Loewe’s Amazona bag and sporting a yellow eye mask. AS

Photography by Juergen Teller

Top image courtesy of Chanel. 


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