November 25, 2025 |
Bureau Béatrice – Kevin Alderweireldt and Jon S. Maloy, co-founders
Date founded: 2021
Date joined The Independents: August 2024
Company description: a luxury multimedia and creative technology company that helps brands connect the dots between people, culture and emotion.
Why did it make sense for your business to join The Independents group?
Beyond the clear alignment on vision and values, it was our leap towards having a chance to redefine 21st-century luxury experiences and set industry benchmarks globally. Together, with The Independents and their robust network of teams around the world, we’re unlocking opportunities and crafting cross-cultural projects that truly resonate with our starting ambition.
from left: Kevin Alderweireldt and Jon S. Maloy
What’s a project you’ve worked on lately that you’re proud of?
Earlier this year, we were incredibly proud to have worked alongside our fellow partners in the group, Atelier LUM, on the anniversary exhibition from Vacheron Constantin, The Quest: 270 Years of Seeking Excellence, in Abu Dhabi. The exhibition was a creative, tech-infused series of experiences that delivered a strong point of view on what tomorrow’s brand experience could feel and look like, a bold move for a 270-years-young manufacturer.
What are you most excited about, looking ahead for your business?
We’re in the business of creative change at Bureau Béatrice. We try not to stand still and operate at the speed of culture. We don’t think we could give you a concrete answer beyond that, but it’s going to be fun. Ask us again in six months and we might have the exact same answer while having a totally elevated business.
Photography by Lesha Lich. Taken from 10 Magazine Issue 75 – BIRTHDAY, EVOLVE, TRANSFORMATION – out on newsstands now. Order your copy here.
