Luxury watchmakers Tag Heuer will return as the Official Timekeeper of Formula 1 for the 2025 season. With a relationship that spans over two decades, the two powerhouses of horology and motorsport revive this special partnership as F1 celebrates its 75th anniversary.
Under the leadership of Liberty Media, the popularity of Formula 1 has ballooned in recent years, with over 750 million fans worldwide. “In a sport defined by mental resilience, physical strength, strategy, innovation and performance, it is only natural for Tag Heuer to be at the very heart of Formula 1 as Official Timekeeper” says the brand’s CEO Antoine Pin.
As the official timekeeper, Tag Heuer will have a key role both on and off the track with activations across the paddock and the fan zones, as well as specific product drops that embrace the excitement and dynamism of F1. As the first luxury brand to ever have its logo appear on a Formula 1 car in 1969 and the first to sponsor a team in 1971, the collaboration is a celebration of one of the most successful brands in racing history.
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Photography courtesy of Tag Heuer.
