SWISS CHRISS: THE COATS

FROM THE VAULT (WINTER / SPRING 2012)

Warm Warm
You should know, you should know that ahhh
Swiss Chriss is not having anything today
As we stand there totally Swissed out
We commence to make you

Warm warm
The Mac Swiss will make you warm warm
The Daddy Chriss will make you warm warm
Swiss Chriss will make you warm warm

Don’t try to compare us to another bad little fad
I’m the mac and I’m hot, give you something that you never had
I’ll make ya warm, sizzlin’ hot and toasty
’Cause I’ll be kicking the flavour that makes you wanna be warm
How hot? Real hot ’cause I’m just so hot
A young lovable, huggable type of coat
And everything is to the back with a little slack
’Cause inside out is wiggity, wiggity, wiggity wack
Daddy Mac will make you, warm, warm
Swiss Chriss will make you warm, warm

So Swiss Chriss, you might be more Italian than Swiss. But to us, well me at least (I like to say us, as then what I think is cool is given a kind of authority), Kris Kross was the coolest little-boy hip-hop phenomenon and, well, you are the coolest purveyors of fine warm coats. Yes, there are little-girl rap stars we could mention but the words don’t work and we can’t whip our coat. Also, Swiss Chriss sounds just like Kris Kross. The idea behind these coats is very simple. Start with a few classic shapes, let’s say a pea coat, a duffle, a longer overcoat, a blazer, and refit it. Take it apart and put it back together in a range of fine wools so that it fits like a second skin. The cut in these is sublime, almost tailor-made to your exact proportions. The colour selection is like no other. It’s practically a rainbow. Really, they’re your new one-stop shop for all winter-coating needs. And they keep you warm warm.

www.swiss-chriss.ch

by Natalie Dembinska

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